What is the difference between marketing and branding?

It's ridiculous to argue about what's more important, branding or marketing. It's important to understand the difference between branding and marketing so you know how they work together to attract, inspire, and engage customers and create raving fans. 

In this episode, Brian discusses the definition of brand and marketing, and shows you how your brand can align with the principles from Donald Miller's book, Business Made Simple.

• Read this podcast episode at Aespire.com
• (I recommend listening to Chris Do discuss the merits of both marketing and branding with Melinda Livsey and Fabian Geyrhalter).

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