Joined by a surprise past guest, Sundae confronts the common excuse of, “No one will buy it.” She exposes how people use it to underestimate the value of what they have to offer, invent roadblocks, disguise fear of rejection, and succumb to impostor syndrome. Sundae and her guest share strategies to overcome the excuse, discussing the short and long-term consequences of subscribing to “No one will buy it.”

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