I invite you to set this intention with me for this episode:“When I honor my true self, I shine.”Darlene Hawley is a mother, wife, connector and dream builder. She is also a Brand & Business Clarity Coach and the founder of DarleneHawley.com. She helps ambitious, heart-centered online entrepreneurs who are struggling with building a successful personal brand and business. They’re afraid to share their unique life story but know they need to stand out if they want to build an authentic and profitable online business. She helps them build a solid brand foundation so they can share their message with the world, attract dream clients, and have the impact, freedom, and flexibility they desire.Show NotesMom of four, volunteer and business owner, Darlene talks about how full her plate really is. [01.32]Handling everything by allowing the ebb and flow (and some harmony) in both your business and your life. Including a word on using a calendar for scheduling. [03.10]The importance of flexibility and the awareness of when it’s not an emergency as a tool for handling stress and overwhelm. [04.57]Finding the balance between crazy working hours in retail management and being a mom. When change becomes necessary. [08.48]A moment of awakening - how the devastating loss of her mother led Darlene to leave retail and to start her own company. [14.07]Ways to celebrate the life of one who’s passed away. [21.41]Storytelling, and why it matters. [23.22]How Darlene as a business coach, helps people tell their stories. (TOP TIP: Create a story bank!)[24.09]The content you create, and how you want your brand to make people feel. [28.45]Showing up as your most authentic true self, and other ways Darlene wants people to feel when interacting with her brand. [31.09]How to both take care of yourself and still do all the things. [32.43]Choosing to see your life from a different perspective. [34.40]Some fun, quick answers from Darlene on what it means to feel successful, an accomplishment of which she’s most proud, what she’s looking forward to this year, and a piece of advice that she’d give to her younger self. [35.40]