In this week’s Executive Minds, Jeff Henderson sits down with Jesse Cole, the owner of the Savannah Bananas — a minor league baseball team known for always selling out games. Jesse Cole is also the founder of Fans First Entertainment which made the INC 5000 list as one of the fastest-growing companies in America in 2018. Along the lines of putting the fans first, Jesse talks about the radical decision by the Savannah Bananas to creat the first ad-free ballpark experience and how they’re navigating business during the pandemic. Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries.