Mike Gonzalez
Becoming a Trusted VoiceEpisodes
Episodes of Becoming a Trusted Voice
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Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming tru
Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration
Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SA
In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need
Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.
Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personaliza
Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of
Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing. Mike Kim
What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 ma
In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We ta
Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with digital organizing expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation. To find out more about
How to choose the right technology for your business. Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.
Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone. Download the free step-by-step guide here: http://askmikegonzalez.com/di
As any business owner would assume, providing more services is a good thing right? Not as much as you would think…
In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization. Music in this episode: - AllttA - Instrumental by AllttA - Cut t
In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins. Music in this episode: - AllttA - Instrumental by AllttA - Cut to Black - Instrumental by L
In this episode, we will hear how Paul Leone, the President & CEO of The Breakers Palm Beach helped craft a world-class culture at America's oldest, privately owned luxury resort. Music in this episode: - AllttA - Instrumental by AllttA - Cut
In this episode, Mike Gonzalez interviews the CEO of Woerner Holdings, Lester Woerner shares a powerful principle that saved his business from folding during the market crash of 2008. Music in this episode: - AllttA - Instrumental by AllttA - C
In this episode Mike Gonzalez shares his story on how he started PerfectHQ, and he gives some tips on how you can discover your why. For more information visit http://perfecthq.com Music in this episode: - AllttA - Instrumental by AllttA
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