No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to

The Marketing Revelation Of The Wind And The Sails

Feb 11th, 2024 5m 31s

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepre

Two Guiding Words For Successful Marketing

Feb 1st, 2024 5m 42s

There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack

The Secret To Earning A Customer For Life

Jan 23rd, 2024 5m 48s

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of

The Soundboard Strategy Of Winning Sales

Dec 28th, 2023 7m 15s

What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winn

Making Your Business The Clear Choice

Dec 16th, 2023 5m 17s

When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your buildin

How To Save A Fortune On Your Marketing

Nov 3rd, 2023 7m 47s

Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. A

Beware Of The Marketing Parrots

Oct 10th, 2023 7m 38s

One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. I

The Word That's More Important Than "Yes" In Sales

Oct 1st, 2023 7m 29s

For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes

Outsmarting The Profits Thief

Sep 13th, 2023 6m 42s

There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually

Dialing In Your Business For Maximum Success

Aug 28th, 2023 6m 45s

Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simp

The Big Lie In Marketing

Aug 16th, 2023 5m 42s

Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their

The Engineering Flaw In Most Marketing Campaigns

Aug 10th, 2023 7m 49s

If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll.

What They Didn't Tell You About Marketing Deadlines

Aug 1st, 2023 7m 32s

If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the

Who Is Selling Who?

Jul 25th, 2023 6m 39s

One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to

The Immediacy Factor Of Marketing

Jul 18th, 2023 6m 35s

Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to creat

The Art Of Impressionistic Marketing

Jul 4th, 2023 6m 38s

What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launch

The Glass Slipper Syndrome Of Marketing

Jun 22nd, 2023 6m 3s

For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goe

Customer Loyalty Reality Check

Jun 12th, 2023 6m 30s

Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't g

5 Podcasting Truths Discovered After Publishing 200 Episodes

Jun 5th, 2023 11m 40s

Here are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That'

The Ultimate Shortcut In Marketing

May 29th, 2023 7m 4s

The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we wan

The Most Important Aspect Of Marketing Innovation

May 16th, 2023 6m 7s

No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail. This is because there is such tremendous competition to be heard out there in your industry wilderness. Innovation is an extr

Rephrasing Your Messaging For Maximum Profitability

May 4th, 2023 6m 3s

Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. What is marketing messaging? Basically, your marketing messaging is the artful conveyance of all the value you

The Perfect Timing For Planting Seeds Of Success

Apr 21st, 2023 7m 17s

Many successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success and causes them serious challenges down the road. If you can learn from their fundamental mistake, it will

How Winning Entrepreneurs Think

Apr 3rd, 2023 6m 17s

There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go