Many entrepreneurs make the critical mistake of thinking that all marketing is one and the same.

Yet, the truth is it is comprised of hundreds of different specialties administered by an equal amount of specialists.

There are subsets of marketing in radio, television, Internet, social media, billboard, graphic design, web and the list goes on and on.

Each one of these areas of focus are like their own color of crayon in a large box of crayons. 

Join Michael as he explains the art of using these different crayons for maximum effectiveness and efficiency in your business.