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Go For Launch — Rocket Fuel for Entrepreneurs

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Go For Launch provides tools and tips for entrepreneurs. Learn to start and grow a business the right way. Featuring interviews with many of the world's most successful founders and business owners.


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GFL 088: Create and Sell Digital Products
How would you like to create and sell digital products? You might be surprised how relatively easy it is to do this and start earning extra income. In today’s podcast, I share information about why digital products are so effective. I also talk about the process of creating them—speaking from personal experience. Over the past week, I created a multi-part digital product offering just to demonstrate I could (and to create a passive revenue source!). Then I did a webinar about it and launched the product, How to Create and Sell Digital Products. The opportunity to share your knowledge by selling it online is vast and continues to grow. There are virtually endless possibilities of packaging your expertise in a variety of digital ways. Listen to the end when I give a discount code for the new course I created on this topic.
GFL 087: How to Write a Best-Selling Book
Want to know how to write a best-selling book? Believe it or not, there’s a service for that now. It’s called Book In A Box, and it is a game changer for professionals who want to write a book but don’t know how—or who can’t commit the time that is typical involved. I had the pleasure of speaking with Tucker Max, the co-founder and CEO of Book In A Box, that has turned book writing and publishing into a service. Tucker himself has written three #1 New York Times Best Sellers, which have sold over three million copies worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. Tucker admittedly has a colorful past, which is well documented. He says he tends to “slow play that” when he meets new people. “Not because I’m embarrassed or ashamed of anything, but it actually works the other way around for me,” he says. “Most people try and tell you how great they are. If you don’t do that but someone finds out on their own that you’ve done great things or cool things…it’s a better way.” He does say there are periods of his life when “almost everything I did was stupid…but the things people think I’m supposed to regret, I don’t regret at all—in fact I’m proud of them. I did the things that everyone did, but I have the courage and the honesty to say them out loud.” Now at the age of 40—married with a young son—Tucker has embarked on a new entrepreneurial path. He told me the story of being challenged by a successful businesswoman into figuring out the concept for Book In A Box, which literally helps people write a book without actually doing the writing itself. Their process is proving to be highly successful, with a string of best-selling book launches. Tucker even claims he was inspired by Socrates to create the process. Visit the show link to download a free copy of their own book that explains their methodology in detail.
GFL 086: How to Disrupt an Industry
Some of the most promising startups happen when their founders discover how to disrupt an industry. They see opportunities to radically change or improve “business as usual.” That is what Mike Devlin and his cofounders are doing with LureBoats, an online marketplace that enables customers to book boat charters across the country right from their computer or mobile device—it’s like an OpenTable or Airbnb for fishing charters.  Mike is cofounder and CBO of LureBoats. He graduated in 2014 from the University of South Carolina, Darla Moore School of Business. Prior to LureBoats, he worked for a boutique consultancy in Boston specializing in working with medical device startups.  Mike's passion for the outdoors and creating user friendly services drove him to start LureBoats and seek to disrupt the charter boat industry. Learn how Mike and his team are navigating the sometimes murky and deep waters of the fishing charter industry to make it easier for customers to find and book their trips. They are also expanding to serve people who want to book other types of boat charters such as sunset cruises, dinner tours, sightseeing tours and party barges.

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    Podcast Details
    Mar 4th, 2015
    Latest Episode
    Nov 7th, 2016
    Release Period
    No. of Episodes
    Avg. Episode Length
    29 minutes

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