Matt Bennett founded his craft salsa company, DREAMS AREN’T THIS GOOD, on five simple values: trust, transparency, trial and error, tenacity, and a belief that the team is in this together. The end result? A company that not only produces some darn good salsa, but does good for the world and has a blast doing it.

Each jar of DATG salsa is named after a song, paying homage to artists that are all about making us smile. Each flavor pairing also has a local partner that receives a portion of sales from every jar and bag of chips. Pretty spectacular.

Matt and I are chatting about how he got started in the salsa world, some of his more experimental flavors, the songs he has to sing along to whenever they come on, and much more.