Featuring Kaya Yurieff, Reporter at The InformationThe Information in April 2021 to launch the creator economy newsletter and write features about the fast-growing sector. Previously, she covered technology and social media platforms at CNN. Sh

Understanding DE&I in the Creator Economy

Aug 18th, 2022 33m 32s

The importance of DE&I in today's economy is vital. Taylar Barrington-Booker, Founder, and Head of Talent and Partnerships at Agency Cliquish, explored the importance and value of DE&I for creators. During our fireside chat, we focused on the e

Natural Dog Company Q&A: How to scale your influencer program via testing

Aug 13th, 2022 35m 7s

During the latest Brands Talking Influencers fireside chat, How to scale your influencer program via testing, was sharing influencer marketing insights from Natural Dog Company.During the live portion, we discussed how they leverage their creat

Customer Spotlight: Inkbox

Jul 29th, 2022 32m 56s

The Customer Spotlight series of the GRIN Gets Real podcast highlights GRIN brands successfully leveraging creators as part of their marketing strategy. Each brand shares its brand story and insight on how creators add value to that story.In ea

Episode 19: Learning to use Amazon as part of your marketing strategy

Jul 29th, 2022 38m 35s

Featuring Will Haire, Co-founder of Bellavix.Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segm

Episode 18: Mastering live shopping for your ecommerce website

Jul 14th, 2022 41m 23s

Featuring Frost Li, Founder of Social ChatShe was the GM & Head of Growth at Wish, where, as the company’s first growth hire, she built the team from scratch and helped Wish expand to be the #1 shopping app in 40+ countries with 100M+ monthly a

Curtsy Q&A: The power of creators as a strategy to increase app downloads

Jul 8th, 2022 32m 52s

Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. Sam Atherley, Head of Influencer Marketing chatted with me during our fireside chat series Brands Talking

Customer Spotlight: Loop Earplugs

Jun 17th, 2022 33m 35s

[Partner] Episode 17: How to combat discount code hijacking

Jun 16th, 2022 23m 33s

In this episode we chat with Alex Heckmann, VP of Partnerships at clean.io.clean.io offers a unique solution built to give ecommerce merchants total control of their website user experience AND their revenue. cleanCART prevents coupon extension

Whisker Q&A: How to implement the ultimate Influencer Marketing strategy

Jun 2nd, 2022 37m 1s

Featuring:During our most recent Brands Talking Influencers fireside chat, How to implement the ultimate Influencer Marketing strategy, Matthew Wyman shared influencer marketing insights from Whisker, the world leader in connected pet care and

Episode 16: Using AI to create an exceptional customer experience

Jun 2nd, 2022 25m 21s

Featuring Ella Dillon, Chief Customer Officer of ConversicaShe possesses deep expertise in Customer Experience design for fast-growing pre-IPO SaaS companies rooted in loyalty-driven retention and expansion. Before joining Conversica, Ella ran

Episode 15: Athlete’s as content creators

May 19th, 2022 33m 16s

Victoria Unger, Influencer Marketing Coordinator @ JolynA lifelong learner with a positive attitude and a growth mindset Victoria manages the Collegiate Athlete Ambassador Program while also coordinating Pro athletes and influencers for JOLYN.E

Tres Colori Q&A: UGC 101: Maximizing creator content for your paid ads

May 5th, 2022 51m 37s

Featuring:Tyler Berglund, CMOAshley Solomon, Head of BrandThis is the Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.Tres Colori is a DTC je

Episode 14: The state of email marketing, is it dead or very much alive?

May 5th, 2022 34m 8s

Featuring Chris Orzechowski, Founder of Orzy Media. Orzy Media is a boutique e-commerce email marketing automation agency. He's written two bestselling books on email marketing. He also has a popular print newsletter called Make It Rain Monthly

Episode 13: Where creator management meets marketing strategy

Apr 21st, 2022 45m 36s

Featuring Julie Gordon, Chief Inspiration Officer at Insprining Kitchens and VP, Marketing and Business Development at MTG and AssociatesShe has spent most of her professional career working with global companies and their clients on marketing,

Episode 12: Leveraging PR with Influencer Marketing

Apr 8th, 2022 36m 37s

Featuring Bonnie Taylor, Vice President of Strategy & Communications at Talent ResourcesBonnie is a marketing and communications veteran with comprehensive experience in food & beverage, hospitality and retail sectors. She started her career r

Los Angeles Apparel Q&A: Scaling a product gifting program with creators

Apr 1st, 2022 49m 49s

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by hi

Episode 11: Create stories worth sharing for any brand

Mar 23rd, 2022 30m 57s

Featuring Melanie DezielShe is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlim

Episode 10: Creating a full-funnel approach to influencer marketing

Mar 10th, 2022 32m 23s

Featuring Christie Childers is an Influencer Marketing Agent & Brand PartnershipsA consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie's goal in the brand space, whether working as a creati

Episode 10: Creating a full-funnel approach to influencer marketing

Mar 10th, 2022

Dreamland Baby Q&A: Get positive ROI working with creators

Mar 4th, 2022 46m 2s

Welcome to Brands Talking Influencers Q&A. We’re taking our fireside chat to the GRIN Gets Real podcast. Now you can listen & learn beyond the webinar experience.If you missed our fireside chat, review the podcast episode page for the rewatch l

Episode 9: Creating authentic partnerships to connect with your customers

Feb 24th, 2022 27m 20s

Featuring Sunir Shah, CEO of AppbindAppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live

Episode 8: How to leverage data to create authentic relationships

Feb 10th, 2022 27m 16s

Featuring AJ Davis, Founder of Experiment ZoneA conversion rate optimization (CRO) specialist and founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific me

Gainful Q&A: Going from 0 to 300+ influencer marketing program in < 1 year

Feb 8th, 2022 1h 2m

Episode 7: Leveraging micro-influencers to scale your business

Jan 28th, 2022 36m 39s

Featuring David Monreau, the Managing Partner at InBeat AgencyHe is the co-founder and CEO of inBeat Agency, a micro-influencer agency that helps brands scale their marketing efforts. They have helped leading DTC brands such as Nordstrom, Wildf