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Jessica Kupferman says No One Should Dictate Your Underpants

Jessica Kupferman says No One Should Dictate Your Underpants

Released Tuesday, 29th September 2020
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Jessica Kupferman says No One Should Dictate Your Underpants

Jessica Kupferman says No One Should Dictate Your Underpants

Jessica Kupferman says No One Should Dictate Your Underpants

Jessica Kupferman says No One Should Dictate Your Underpants

Tuesday, 29th September 2020
Good episode? Give it some love!
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The co-founder of the largest online and in-person community for women podcasters, and an expert in community building and podcast marketing, Jessica Kupferman is my guest this week.  We cover a LOT of topics - how important in diversity in your marketing? What is the most effective way to grow your podcast, and where is the line between selling and sleaze? From itchy T-shirt overstock to metaphorical underwear sizes, I think you'll love this conversation!

 
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Grounded Content - content strategy, marketing, and content creation

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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field.My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

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