Today on the podcast, we talk to April Hardeman, owner of Make It Rein, a company that does technology operations for equine businesses, helping them with email marketing, social media management and all of their other online business needs.
April’s husband is in the Army and they are currently stationed in Germany. They have a small daughter, so being able to operate a business from home allows her to have more flexibility.
April talks about how she can work from anywhere in the world as she keeps business owners in the equine industry up to speed in the technology world so they can focus on their horses.
After graduating college with an accounting degree, she worked in the corporate world for awhile and had side gigs doing social media and marketing for a variety of businesses. She wanted to stay home when her daughter was born so she decided to dive into the world of business on her own. She created a website, and after posting just one blog post, she got her first customer.
She started out helping anyone and everyone and then narrowed it down to her niche in the equine industry, since those were the customers she attracted because she knew their language.
April proves that there are other opportunities available to horse lovers other than being a vet or working in the field with the animals or as a trainer, which doesn’t offer location flexibility.
April has a podcast called Rein in Your Herd that provides information to the equine industry to help them learn more about the technology.
She shares how sometimes she works so much on her clients’ businesses that she can’t find the time to work on her own business, so she’s learned to designate specific times for building her own projects.
April has a great tip on how to attend networking events as an introvert. Bring something that is a conversation starter. She brought a mug, that had a picture of a horse on it, to an event and it helped her meet a ton of people she wouldn’t have otherwise talked to.
She has great advice for anyone that wants a business but thinks it’s in too small of a niche industry. Do the research and just get started. It will evolve anyway, so just take massive action to get going, even if it’s messy.
If you’ve ever thought about running an online business but wanted to focus on a particular niche, April proves that it’s possible to choose something you love and then create a business around that passion.
Listen on Apple Podcasts
Links Mentioned in this episode:
Book Careers With Horses
Book Profit First
Social Media Info
Make It Rein: https://www.makeitrein.com/ https://instagram.com/makeitrein http://facebook.com/makeitrein1
Homemade Side Gig:
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