It’s an unbelievable Christmas present for Ed to have Annie Duke on today's show. She lives in the Philadelphia area and is the author of Thinking in Bets and How to Decide: Simple Tools for Making Better Choices.

In today’s fun and educational episode, she’s going to talk about business owners faced with the real and enormous task of trying to create a liquidity event where they are selling their hard-earned business which could be multi-generational, or they've been approached by a buyer.

Enjoy this conversation with Annie Duke!

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