Prospecting. Crucial for building a healthy pipeline, but more often a dreaded task than the highlight of our day. But does it have to be this way? This week, Luigi is joined by Kevin Hopp, an outbound specialist who believes prospecting 'doesn't have to suck so much.' His solution? Leveraging tech and process to create a bespoke outbound strategy that gels with our strengths. Spinning your prospecting around to a more positive and exciting experience can help everyone enjoy prospecting a little more–and maybe even learn to love it. 🔗 LINKSConnect with Kevin on https://www.linkedin.com/in/khopp/ (LinkedIn), https://twitter.com/KevHopp (Twitter), or at the Hopp Consulting Group https://www.hoppconsultinggroup.com (website). You can find his podcast, The Sales Career Podcast, https://pod.link/1601548363 (here). Find Luigi on https://www.linkedin.com/in/luigiprestinenzi/ (LinkedIn). Personalising your message helps take the 'cold' out of cold calling. Learn how to master this and more in the https://www.salesiqglobal.com/courses/create-pipeline (Create Pipeline) course from Sales IQ. Next intake closes soon 🚀