In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show. 

05:15 Jay talks about his analysis on how much Apple should actually be worth 

12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs. 

17:55 Jay gives an example of a JTBD Apple has done terribly. 

24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple. 

32:45 Jay summarizes the things Apple is doing really well at. 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

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