How Would You Beat Retailers? Featuring Matt Bjornson from Target
Released Monday, 22nd February 2021
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In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.
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How Would You Beat?
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Moderator Stats
ID
85209740
Episode Number
13
Visibility
visible
Podcast ID
1000424
Episode Details
Length
35m 30s
Explicit
No
Season
1
Episode
13
Episode Type
Full
Episode Tags
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