Selling jewelry to men isn't the exact same process as selling jewelry to women. There's a different cadence to the sales transaction, with a focus on detailed specifics. Many jewelry stores are hesitant to jump in and start carrying men's jewelry in earnest, so we decided to speak with a jeweler who has cracked the code when it comes to selling jewelry to gents. Amanda from Nelson's Jewelry in Iowa talks about why she started selling to men, how the harvest season can impact the end of year sales volume, and what you can do to capitalize on the forgotten 50% of buyers.
Visit their website: nelsonjewelry.com
Thank you to our sponsor: INOX Men's Jewelry

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