Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our p

Inside PR 556: Protecting Your Intellectual Property

Nov 10th, 2021 21m 23s

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rar

Inside PR: Is Facebook decaying from the inside?

Oct 20th, 2021 23m 16s

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company

Inside PR 554: Social Content Meets the Sound of Silence

Oct 6th, 2021 20m 37s

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play lan

Inside PR 553: Ethically, Legally, Responsibly

Sep 23rd, 2021 18m 58s

Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

Inside PR 552: Envisioning Your New Workplace

Sep 7th, 2021 18m 2s

It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office

Inside PR 551: The Future of the PR Industry

Sep 2nd, 2021 26m 15s

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading →The post Inside PR 551: The Future of the PR Industry appeared f

IPR 550: The Plumbing of the Internet

Jul 28th, 2021 21m 28s

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video

IPR 549: Why do Some PR Pros Do Bad Things?

Jul 14th, 2021 18m 49s

Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicator

Favorite Tools for Comms Experts

Jun 17th, 2021 23m 40s

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not

IPR 546: Inside PR is Back

Jun 8th, 2021 25m 2s

Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Wh

Inside PR 545: Autumn Intent

Oct 15th, 2019 15m 53s

Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading →The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.

Inside PR 544 – Mr Zuckerberg was otherwise engaged

Jul 21st, 2019 17m 4s

Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took

Inside PR 543 – Algorithmic Accountablity and Privacy

Jul 14th, 2019 16m 19s

On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras

Inside PR 542: Welcome Dan York

Jun 12th, 2019 20m 19s

Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading →The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.

Inside PR 541 – Gain a point. Lose a point.

May 13th, 2019 17m 59s

Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.Continue Reading →The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.

Inside PR 540 – Private and Privacy aren’t the same thing

May 7th, 2019 24m 7s

Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading →The post Inside PR 540 – Private and Privacy aren’t the same

Inside PR 539: Google Takes a Pass and Cision thinks about a sale

Apr 30th, 2019 12m 17s

Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading →The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Networ

Inside PR 538 – Roger McNamee is Zucked

Apr 2nd, 2019 23m 29s

This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media

Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers?

Mar 24th, 2019 18m 51s

Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?Con

Inside PR 536: As newsrooms disappear…

Mar 18th, 2019 25m 37s

We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in wh

Inside PR 535 – Facebook’s PR Push

Mar 11th, 2019 31m 45s

This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading →The post I

Inside PR 534 – Know your ISP knows if you know what it knows about you

Feb 12th, 2019 11m 31s

This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading →The post Inside PR 534 – Know your ISP knows i

Inside PR 533: Be The Best You Can Be

Jan 29th, 2019 26m 44s

Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading →The post Inside PR 533: Be The Best You

Inside PR 532 – We’ve got resolutions

Jan 6th, 2019 14m 18s

If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.Continue Reading →The post I