This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more formal discussion -- actually a few segments grabbed from RAIN's Global Podcast Leadership Summit.
Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson -- and a few of their insights were captured here.
You'll learn how the summit had to pivot -- and lessons for good zooming -- as well as:
the kinds of media categories that podcasters are selling against -- think paid social -- and how they compare;
how host read ads are great, but how do they fit in to a targeted buy
Interesting projections from the IAB and the new categories opening up for -- and of -- podcast advertisers
SHOULD there be a "PAB"
And what is "giide"?
NOTE: Read RainNews.com to catch more takeaways from all the 8 sessions of the recent summit.
And ask E.B. about using giide.fm
for your media company!