John Munro is the CEO of Chargeback, a Utah-based industry-leading software company that helps merchants automate dispute management. This technology-driven solution leverages APIs, plugins, and other integrations to maximize the recovery of revenue lost to customer disputes and fraud. They have a real-time dispute management platform built to empower internal teams with expert knowledge and robust automation.

Chargeback has helped companies like Levi’s, Dick’s Sporting Goods, Fanduel, and many more stop disputes before they can happen.

In this episode…

Preventing friendly fraud in credit card payment processing is a much bigger problem than any business would like to admit, especially during this COVID-19 season. Trying to resolve these disputes in real-time to get the percentage of refunds down is only a part of the problem. Another critical issue that people overlook is the risk of losing the lifetime value of a customer. How can businesses resolve these payment disputes in real-time and reduce customer churn rate? 

John Munro says technology solutions like what Chargeback offers are essential in solving a big part of the problem. However, there are other aspects of the company that leaders need to look into in order to determine how low the refunds threshold would be. 

On this episode of the Inspired Insider podcast, Dr. Jeremy Weisz chats with John Munro, CEO of Chargeback, about how credit card chargebacks impact a business, what they can do about it, and how their culture plays a big part. Stay tuned.