A Plano startup has wrapped up a funding round that comes with some well-known current and former Dallas Cowboys.  OxeFit, developing a connected workout service that employs modern tech tools, has closed on an A round for $12.5 million that was led by Lydia Partners, according to a statement.  Dak Prescott, Cowboys quarterback, participated in the oversubscribed funding effort — along with former team members Jason Witten and Dez Bryant. Demaryius Thomas, formerly of the Denver Broncos, and Cowboys receiver Blake Jarwin joined as well.  OxeFit is developing a workout system that using robotics and artificial intelligence with strength training. It’s a combination of physical equipment and software that's connected via networks. The effort comes amid the rising popularity of Peloton, Mirror and others that are gaining traction in the market.  “As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs,” Prescott said in the statement. “I believe OxeFit will change how athletes build strength and rehab from injuries.”  OxeFit, which is set to launch its fitness equipment this year, is targeting elite athletes and consumers from the convenience of their homes – or at fitness clubs and rehabilitation centers.  The company’s tech can track “performance and muscle metrics through motion, providing advanced coaching” on the platform, the website said.  “Having the support of investors who understand and can live out our mission is important to us and our commitment to providing a holistic, smarter experience to achieve wellness,” said Mohammed “Rab” Shanableh, co-founder and CEO, in the statement.  The round of funding is being used for product development of the OxeFit systems, as well as continuing to expand the team and develop the go-to-market strategy.  Credit Article  https://www.bizjournals.com/dallas/news/2021/02/03/dak-prescott-dallas-startup.html Jimmy Johnson Interview: https://www.youtube.com/watch?v=BnyDUXjgvng

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