• Dr. Anthony Lombardi’s had three years of study in kinesiology at McMaster University followed by four years at New York Chiropractic College where he received his Doctorate of Chiropractic.
• He has a special interest in sports injuries and practices in Hamilton, Ontario at Hamilton Back Clinic. He is the clinic director and co-founder of this successful, full-scale clinic offering services in chiropractic, medical acupuncture, laser, physiotherapy, automobile accidents, therapeutic massage and naturopathic medicine.
• He is the author Exstore Assessment & Treatment System and Exstore materials and books are now available in 25 countries worldwide.
• He’s been a contributor to publications such as Canadian Chiropractor, Health Wellness & Safety Magazine, Inside Fitness Magazine and more.
• In 2013 he was 1 of 5 nominated for the Chiropractor of the of the year award in Ontario, Canada out of a pool of over 4000.
• Dr. Lombardi has treated a number of professional athletes including the National Lacrosse League (NLL) players in the Canadian Football League (CFL) and more.
• He has also presided over 98,000 patient visits in 13 years of practice at Hamilton Back Clinic.

Show Notes

• Lombardi speaks about his motivation to succeed in chiropractic.
• Keys to business success: 1. Outstanding results 2. Measure results 3. Question everything.
• Exstore Assessment System – book. Assess NMS problem and know how to treat it in two minutes. Progressive muscle testing.
• Measuring: Rebook rate, # of phone calls/text messages/social media
• Staying in the public eye with social media- reaching patients and peers regularly
• 15 minutes per day spent writing.
• Want to be a writer? Email editor of a popular magazine to get started. Some one will give you the opportunity.
• To motivate staff: Meet every 6 weeks, talk about goals, questions, etc.
• “The shorter the conversation is with you, the longer it becomes with someone else.”
• With associates: you need a contract – very specific
• Email: [email protected] – associate contract sample
• Patient self-discharge: measure rebook rate, shows how well you are communicating.
• When patients say they are feeling well, tell them “let the doctor make the determination.”
• Give honest, professional opinion on everything.
• Week building: preparing for the future. Patients booked this week, next week, and so on. Then compare to the past. Make changes based on the patterns.
• Vacations – don’t take them if starting out.
• “I will do today what others won’t, so that I can do tomorrow what others can’t.”
• Chiropractic schools and associations need to do a better job of preparing us in business – lacking leadership.
• Sports chiropractic: using functional assessments, myofascial release, a little luck! Put yourself in a position to attract athletes.
• Lombardi talks about drawing the line when volunteering your time.
• Must have the skill set to treat athletes! Soft tissue work and adjustments.
• Actionable content
• New doc: forget what you learned in school. Find a mentor. Be open to new things.
• Seasoned doc: be open to change. Break your comfort zone.
• Learn how to deal with people – becoming a manager.
• For “The Hot List of 100 Questions” – email [email protected]
• Heroes: His wife, Monica, and his kids, his parents.
• Affirmations: Thank God!
• Favorite book: The Rework by Jason Fried
• Best business advice: “Value yourself.” And “Being greedy doesn’t pay”
• Contact: [email protected], Facebook, Instagram, hamiltonbackclinic.com.

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