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LPO: Landing Page OptimizationEpisodes
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When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally.Calum Coburn
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy Jam
What would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your r
n this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting anoth
"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tr
"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something w
Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an in
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space.Carman Pirie (@pirie) is the co-founder of Kula Partners, an
Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others.In this episode, you’ll hear design ideas f
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.However, the words we us
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causin
Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights.We install something like Hotjar on every one of our client sites when optimizi
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the resear
Key Takeaways:Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.T
On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something tha
Key Takeaways:Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.T
[We all have busy lives and too much to do, but thousands of people all around the world donate their time to open source projects like WordPress. Why? Listen to this episode of Press This where we interview WP #core contributor Ahmad Awais. Ah
[Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary
[Today on Entrepreneur Effect Dush is Joined by Dustin Mathews. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to
[Funding Mid-sized Companies and the Economic Impact of from Big Business as Gillian Muessig and Anne Kennedy discuss how cities like Seattle are dominated by the Amazons and Microsofts at the top of big business, overshadowing mid-sized compan
[Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO. />
[Why the Customer Journey Matters for Affiliate Marketers with Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius. Todd was one of the original founders of Commission Junction, After leaving Commission
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