Marketer + Machine

A weekly Business, Marketing and Technology podcast
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Episodes of Marketer + Machine

As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever are learning how they can actually alter the
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove
We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change... to lea
Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH! From fear of the unknown to tech overload to widespread confusion – or worse, stagnation – there
Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to dr
On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business results and report back on success. Time is, by fa
Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup  and implementation before you actually start driving results with y
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new dimensions of our database, to go from being reactive to being proactive, and to predict the f
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconcepti
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most impo
Key Takeaways: Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing. As Kathwrote about, email delivers the goods. With more
Key Takeaways: Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created. Personalized, visual expe
Key Takeaways: As Jay explains, relevancy creates both time and attention. Marketers must understand that less is more — it’s about creating marketing that’s so good that people would pay for it. Data and technology are available to all of us t
Key Takeaways: Personify XP learns from visitors' behavior onsite and then uses this to give individually personalized experiences to your visitors in real time. Because it is based on onsite behavior it is effective even where there is little
As marketers, we’re well aware of the need to personalize our customer experiences. But with so many goals to hit, so many emails to get out the door, and so many campaigns to track, how do we actually do personalization? Where do we find the t
Key Takeaways: Michael Doyle, Head of Marketing at City Beach, shares some common challenges that retail marketers face. Customers demand (and deserve) personalization – as consumers, we know this first-hand! But ad-hoc "batch and blast" techni
Key Takeaways: Alexandra Simion, Head of Marketing at BrandAlley lets us in on some of the ways she and her team put the customer at heart of their marketing efforts – and the role technology plays in it all. As they approach their strategies a
Key Takeaways: First, you have to know every customer’s buying stage, which brands they have an affinity for, what they’ve bought in the past, and recent purchases, and then use the right tools that enable the kind of targeting that you want to
Listen in as Michael Becker, Digital Content Manager at Emarsys, guides you through Emarsys' Revolution - a conference held in London with the brightest minds in marketing to discuss the strategies and tools they use to find success.  As futuri
Key Takeaways: When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the maestro at the epicenter — and that’s the way it should be. It’s not the human that should augment the tech — the tech should a
Key Takeaways: Is your team leveraging technology to bring your creative ideas, strategies, and content to life? Or are you looking first to your technology and what it’s capable of -- and then building strategies, campaigns, and tactics around
Key Takeaways: There are three kinds of hype about AI: overstating its danger, overstating its impact, and misrepresenting product features. Don’t fall prey – and understand this is the result of people trying to make sense of it (or spin its b
Key Takeaways: Build relationships with IT – grow allies and partner with tech experts that can look at your tech stack through different lenses. IT can be a disabler or enabler. As enablers, IT will be your ally and friend – a secret weapon, e
We have some news — good news! We’re changing things up on the podcast! After nearly a year of amazing interviews with some of the world’s most highly-achieving marketers, we wanted to take a step back, and just take things in, for a moment. We
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