Learning doesn't end once you're done with school. Ariel Bilskey (Director of Blended Learning at the Credit Union National Association) explains all the ways credit union marketers can expand their minds - inside and outside the classroom. RES

Force for Good with Cameron Madill

Jul 8th, 2021 46m 29s

We already believe credit unions are a force for good, but there's a lot to learn. Cameron Madill explains Certified B Corporations and how credit union marketers can focus on impact as a way to differentiate. RESOURCES MENTIONED PixelSpoke Pix

Nobody's Prefect

May 13th, 2021 12m 57s

I didn't edit this episode - at all. That's cause it's about what happens when we (as credit union marketers) make mistakes and how to move forward from them. Head over to marketingthemovement.com for other content and we'd love to have you in

Birds, Bananas, & Baseball

Jan 31st, 2021 12m 43s

Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It's all about the mindset. All the resources mentioned in this episode can be found at marketingthemovement.com/episode15

Question Everything with Andrea Parrish

Dec 21st, 2020 1h 12m

Questions are powerful. And nobody knows this better than Andrea Parrish. She's been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don't ask) and how it can impact ou

Reindeer Games

Nov 30th, 2020 13m 44s

Lessons all credit unions can learn from Rudolph. Resources mentioned in this episode are at marketingthemovement.com/episode13

Stop Talking Like a Banker

Nov 15th, 2020 14m 55s

I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we're speaking with regular people (not other bankers), we can connect on a different level than other banks. Re

Let Credit Unions Be Credit Unions with Emily Leite

Oct 28th, 2020 1h 35m

Even if you can't stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement - not because it's political...but personal. Resources menti

Teach, Learn, & Grow with Michael Murdoch

Oct 14th, 2020 1h 9m

If this was Michael Murdoch's senior year of high school, he'd be voted "Most Likely to Start a Credit Union." He's the cooperative spirit personified with a drive and passion that just don't let up. Find out how his financial education work in

Must-See Social with Glen Stacey

Sep 30th, 2020 1h 7m

It isn't the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Don't miss the conversation happe

I Know Different with Dan Marquez

Sep 16th, 2020 1h 12m

I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora. Don't miss

Bigger Isn't Better with Amanda Thomas

Sep 2nd, 2020 56m 18s

Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we're talking microscopic) marketing budgets can still be

Bonus

Micro Movement - Speaking Human

Aug 26th, 2020 2m 46s

Banking doesn't always have to be so formal.

Ways to Maximize Community Partnerships

Aug 19th, 2020 33m 57s

If your idea of community involvement is writing a check or setting up a booth, you're missing out. Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

Bonus

Micro Movement - Listen in Their Language

Aug 12th, 2020 2m 46s

Don't just speak in the language people communicate with - listen, too.

Your Most Important Campaign

Aug 5th, 2020 23m 49s

Your most important campaign as a credit union marketing pro has nothing to do with products or services. There's no ad placement to figure out and the targeting is already done for you. Join the conversation in our private Facebook group at fa

Bonus

Micro Movement - Try Something New

Jul 31st, 2020 1m 56s

Now's the time to try something new.

Equipment, Software, and Recording Space for Your Credit Union's Podcast

Jul 22nd, 2020 24m 59s

It's time to get into some of the technical details. I share thoughts on what you need to start a podcast on almost any budget. Links to some of the items mentioned can be found at marketingthemovement.com/episode4 Join the conversation in our

A Recording Schedule for Your Credit Union's Podcast

Jul 8th, 2020 21m 34s

OK. You're ready to add a podcast to your credit union marketing mix. Now, you need to establish a schedule so you don't experience "podfade." Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement

Choosing a Topic for Your Credit Union's Podcast

Jul 8th, 2020 11m 44s

You've decided you should have a podcast for your credit union! Now...what should the topic be? Financial education is the obvious choice - but not the only one. Join the conversation in our private Facebook group at facebook.com/groups/marke

Why Your Credit Union Should Start a Podcast

Jul 8th, 2020 18m 58s

In this first episode of Marketing the Movement, I lay out some of the reasons your credit union marketing mix should include a podcast. Join the conversation in our private Facebook group at facebook.com/groups/marketingthemovement Show notes

Trailer

The Trailer

Mar 23rd, 2020 2m 32s

So you want to know what this podcast is all about? Check out this brief trailer and I'll explain how it's a show for marketers in the credit union movement. That pretty much sums it up, but listen anyway. Otherwise this would be a blog. Yo