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Maximizing Ecommerce

A weekly Business, Entrepreneur and Marketing podcast
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Episodes of Maximizing Ecommerce

Overtime, many sellers find that catalog management on Amazon is one of the most underrated topics in this business.  What is in some of the fields (that you might not even know about) can have a huge effect on how the algorithm understands you
Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller.  And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the
When we think of sourcing products, China generally comes to mind or possibly made in the USA.  However, there is a whole world out there with many options for manufacturing your products. India can be a potential option worth looking into, and
An admin on Amazon’s official forum on Seller Central recently released a post about rebates and other incentives off Amazon. There has been a lot of talk in the seller community since… Is this the end of the world?  (spoiler alert: NO) In this
We all talk about sales, but what is even more important is how much money you have leftover…. aka profit. That is why I am excited to bring on Sam Hill who specializes in finances for ecommerce store owners.  Sam will walk through ways of bett
One day you will no longer be operating your business, and it is best to make sure you are set up to exit on your own terms.  Or at least get the best possible value. Most of my understanding of the buy/sell process has come from speaking to pe
Great design can often be a way to get higher conversions, and as we get closer to the holiday season, it is important to maximize the increased traffic from holiday shoppers. It is an honor to welcome back Miriska Harris from Outlinematic to d
One of the biggest challenges most ecommerce sellers face is inventory and the cash flow constraints of purchasing large amounts of inventory. For years, I have heard people talk about dropshipping as a way of purchasing products once you get t
For most ecommerce sellers, the 4th quarter is the busiest time of the year, especially the critical holiday shopping season between Thanksgiving and Christmas. In this episode, I walk through some strategies to help you maximize your results t
Selling on Amazon is, in my opinion, an overall positive experience.  Yes, there are some frustrations that come up from time to time…. But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer i
I’m excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately).  Sharon brings a unique entrepreneurial background, dating back to negotiating wi
An often overlooked marketplace is Australia.  It is relatively new and is rapidly growing.  I am excited to bring on Jon Tilley from ZonGuru.  He presented an interesting perspective on going after larger markets in Australia than I had heard
One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads.  If done well, PPC can be the best way to profitably drive sales and growth.  However PPC can also be a drain on your budget i
One of the best (and most underrated) ways to grow is by masterminding with others.  I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian R
One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably). As you get bigger and add more channels, your business becomes more complex, and so does the
In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near fu
As I write this, last month I hosted the PPC Mastery Summit for the second time.  It was an incredible event, and in this episode I share with you some actionable takeaways I picked up from our incredible speaker lineup. Then I also peel back t
Just as Amazon acts like a search engine, Google is definitely a search engine, and it is the largest search engine there is.  To talk about ways to profitably reach people on Google who are searching for products just like yours, I am excited
In this episode, I brought on Troy Johnston from Seller.Tools.  Troy and I were co-contributors to a blog put on by the folks at Payoneer. Troy and I discussed his story of getting into ecommerce and eventually founding Seller.Tools. One of the
I am excited to bring on a 7-figure seller who recently left a safe, well-paying government job to go full-time on his Amazon business.  In this episode, we dive into his mindset and find the things he has focused on to become successful.   Joi
Being in the internet world for five years can seem like an eternity to some people.  Recently I shared the “virtual stage” with Steve Simonson, who has been in the internet arena since the mid-90’s.  Steve is a lifetime entrepreneur having fou
It is always funny hearing the success stories of others and diving deep into what has made them successful.  I am excited to bring on long-time listener, Shannon Schewe, who is crushing it on Amazon, and she discusses a big milestone she recen
Matt Uhrich was looking to make a change in his life and ended up selling on Amazon.  He didn’t just sell… he crushed it.  We met at Sellers Summit in 2019, and he shared the CRAZIEST story of a lightning deal (during the peak of Cyber Monday)
In this episode, we got the chance to chat with Amy Wees about how she invented (and patented) a product to solve her own problem.  She has built quite the empire both on Amazon and in retail.   Connect with Amy Amazing at Home LinkedIn Amy’s F
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