In this month’s episode we continue our conversation with Gerry Murry from IDC about marketing budgets and investments. Gerry Murray is a Research Director with IDC’s Marketing and Sales Technology Research Service. IDC has worked closely with

Partner Marketing Pros

Jul 15th, 2019 21m 18s

In this two-part episode Research Director at IDC, Gerry Murray teaches us about organizing team structure and resourcing. In part two, we'll focus on making wise investments and managing a budget for your marketing team.

Partner Marketing Pros

Jun 21st, 2019 29m 56s

Learn about the importance of customer lifetime value (CLV) and how to maintain it with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.

Partner Marketing Pros

May 15th, 2019 29m 7s

Learn about high-engagement marketing strategies and tools to drive increased rate of prospect-to-buyer conversion with Jeff Wedren, AVP of Microsoft partner PowerObjects.

Partner Marketing Pros

Apr 25th, 2019 25m 32s

Hosted by Microsoft Global Channel Marketing Lead Jennifer Tomlinson, this month’s episode takes a deep dive with Microsoft partners Chris Wright and Barnaby Ellis from fiftyfiveandfive and Kenechi Duru from Rackspace on social media, blogs, an

Partner Marketing Pros

Mar 27th, 2019 22m 2s

Joanne Charley, the Chief Marketing Officer for Neural Impact and a professor of marketing at Capilano University, hosts Episode Five of the Partner Marketing Pros podcast. In this episode, she is joined by Heather Thompson, Senior VP of Marke

Partner Marketing Pros- Episode Four

Feb 28th, 2019 24m 23s

Don’t miss Brigitte Roy the Director of Marketing, Strategy and Innovation at SherWeb discussing best practices and useful tips for digital marketing, in episode four.

Partner Marketing Pros- Episode Three

Jan 23rd, 2019 26m 30s

Sharka Chobot, Chief Leadership Officer of Neural Impact, talks with LS Retail CMO Eloise Freygang about using emotional engagement in digital marketing to increase buyer interest.

Partner Marketing Pros- Episode Two

Nov 29th, 2018 31m 1s

What's the key to a successful marketing campaign? Knowing your customers. In this month's episode of our Smart Partner Marketing podcast series, MediaValet VP of Marketing Maria Osipova explains how personas lead to prospects.

Partner Marketing Pros- Episode One

Oct 31st, 2018 24m 12s

Welcome to the Partner Marketing Pros podcast, where each month we feature a new theme that builds towards providing a cohesive marketing strategy you can implement into your business. Today guest host Sharka Chobot, Chief Transformation Office

What AI reveals about the sales process

Oct 17th, 2018 17m 25s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Michael Dehmlow, CTO of PAX8 in episode four of our Arti

Responsible AI and the case for Augmented Intelligence

Oct 10th, 2018 39m 20s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode we hear from Forbes Technology Council member, Ganesh Padmanabhan the

Artificial intelligence. The next 3 years

Oct 4th, 2018 34m 52s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Dale Renner, Founder/CEO at RedPoint Global, and finalis

Why there's no one-size-fits-all solution for AI

Sep 27th, 2018 24m 3s

I In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode, we hear from Chris Henley, Senior Manager of Global Alliances at Ve

Using AI for better customer experiences

Aug 16th, 2018 33m 28s

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Christi Olson, Microsoft’s Head of Evangelism for Search, to discuss how AI and chatbots are changing brand

Reaching customers on their own terms

Aug 9th, 2018 25m 58s

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Bob Evans, former Oracle CCO, to chat about how customer needs are turning the marketplace upside down and f

Ensuring your search and AI tell a story

Aug 6th, 2018 24m 50s

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Nickie Smith, a Microsoft Marketing Director, to chat about how search marketing has radically changed over

Changing the world through AI and IoT

Jul 6th, 2018 36m 24s

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Rashmi Misra, Microsoft GM, to chat about her technology background and how digital transformation, IoT and

How to future proof your business

Jun 28th, 2018 38m 52s

Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Larry Walsh, CEO of The 2112 Group, to chat about his business journey and the future of the channel. To lea

Include: Women in Tech with Colleen O'Brien and Sonia Dara

Dec 26th, 2017 32m 46s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In today's episode of Include: exploring our shared experiences, Rachel speaks with Coll

Include: The Anatomy of a Multicultural Business with Ray Meiring

Dec 18th, 2017 24m 31s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. Today, Rachel speaks with Ray Meiring, CEO and Co-Founder of Qorus Software, a company

Include: Melissa Mulholland on Turning Passion into Success

Dec 11th, 2017 30m 5s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. Today's episode of Include: exploring our shared experiences, features Melissa Mulholla

Include: Entrepreneurship and Mentorship with Steve Hall

Dec 4th, 2017 25m 47s

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. In this episode of Include: exploring our shared experiences, we hear from Steve Hall,