You hear it thrown around quite regularly this statement that sales is a numbers game; but how true is that, what is important to consider when conveying or believing in this statement? Numbers are what we use to measure success most of the time and place our own self belief and confidence in, but why?This was one of the key talking points on this week's episode, alongside; what kind of environment needs to be created to help sales people thrive and how sellers can become more aligned to the customer's needs. To discuss this I'm joined by Bethany Ayers & Pete Crosby. They bring a wealth of insights, experience and stories from their career so far and raise some interesting angles on the topics above. Bethany is Chief Customer Officer at artificial intelligence (AI) company Peak, one of the fastest-growing tech businesses in the UK. Before joining Peak, Bethany worked as an advisor to high growth startups such as Codility and Cloud IQ, primarily in the SaaS space. She has a superb track record leading tech businesses, with five years of experience as SVP Strategy at NewVoiceMedia where she oversaw strategy, sales operations and product marketing. She has also held strategic consulting roles with Mimecast and Getronics, and sales/strategy roles at both Computacenter and the Financial Times. Bethany acts as an expert advisor for Notion Capital and is a member of the London Revenue Collective. She regularly writes and speaks on topics including AI, SaaS metrics and women in tech.Pete is a 4x successful scale up sales leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. Prior to Ometria, Pete ran revenues at Viadeo from Series A to IPO, and took Triptease from $2m to $10m ARR and a successful Series B in just 18 months.Pete is one of the 3 founding members of the London Revenue Collective, a private members club for senior revenue leaders which now has more than 200 paying members. He is also a non-exec sitting on the board of Kluster, a seed stage revenue analytics start-up which just closed a $1m round.