Content creation isn't just for the big brands now; with the evolution of tech we all have the opportunity to be heard; whether that's for our own business or within our career, to help us stand out. Creating content comes with it's challenges, particularly mentally on how you'll be perceived, finding a comfortable and authentic way to do it and of course how it resonates with your end user. Content creation can also lead to our own self development; so how do we tackle all of the above to do it the right way; our way?To discuss this, I'm joined by Jack Gaisford & Shay Rowbottom for an insightful and very enjoyable 2 part conversation. Jack is a content creator on LinkedIn and Owner of V21. Shay is an LinkedIn Influencer & Digital Marketing Entrepreneur.We're going to be discussing all things content and confidence; does free content give away all your secrets? How did Jack & Shay find their voice and style? Where do they see content creation in business moving to in the future? Be sure to check this out if you're creating content or looking to, big or small.