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Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potential
Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…But what if w
We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of On the Mic with Ad Results Media, Lindsay a
When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native M
Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on dive
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and market
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast
Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the ri
Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepoc
Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their l
When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued t
Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands
VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins
Podcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of
If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the
We're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go
Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get
One of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their
As we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan? Subscribe to get more episodes of On the Mic deliver
In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in
Have you ever thought about the music that plays on your favorite podcast? We sure have. In fact, we tapped Evan Brown—ARM Senior Copywriter, pun-master, and talented composer—to help us rethink the theme music for this show now that we're into
MeganPlays is a content creator and gamer most known for her Roblox community on YouTube and TikTok. In this episode, we talk with Megan about building your audience on YouTube, how to choose the right advertisers for your audience, and answer
Dan, Colin, and Dylan McFarland—better known as The McFarlands—have been affectionally dubbed "your mom's favorite TikTok page" after amassing millions of followers from their viral TikTok skits. Today, they join Lindsay and Nate to talk about
Jon Favreau is the former director of speechwriting for President Barack Obama and co-founder of Crooked Media, where he is co-host of the political podcast POD Save America. Mark Krojansky is Senior Vice President of Marketing at Stamps.com. O
Negotiation is never as simple as splitting the difference. On today's episode, Lindsay and Nate host a conversation about the art of deal-making. We talk about whether there's a secret to getting a "yes," the mindset negotiators need to be eff
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