[Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an
["For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead fo
[Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparentl
[App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic. We get an insider’s v
["Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; howev
[Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a searcher may have. A site owner rarely can create content to satisfy all possible intents and it
[Josh Levin is the national editor at Slate and the host of the sports podcast Hang Up and Listen. He previously worked at the Washington City Paper and has written for Sports Illustrated, the Atlantic, GQ, and Play: The New York Times Sports M
[Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peg
[Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown, was published by Alfred A. Knopf in May of
["In this episode of PressThis, we cover all the amazing happenings from WordCamp US 2019 including interesting updates from Matt's State of the Word talk, insights from the community, and other fun happenings in St. Louis.
If you're still suf
[Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. They share news on local SEO, and answer a ques
[Dr. Pete, Pete Meyers, from Moz, posted on Twitter "Any algo update that impacts query interpretation or relevance will impact Featured Snippets." This was retweeted by Google's John Mueller, so I guess that is a vote of confidence without pas
[People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space.
Carman Pirie (@pirie) is the co-founder of Kula Partners,
[Philip Mudd, the ex-deputy director of the CIA's Counterterrorist Center and FBI's National Security Branch, appears regularly on Fox News, CNN, and NPR. He is the current director of enterprise risk at SouthernSun asset management in Memphis,
[Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app tha
["If you have a team of WordPress developers or if you're thinking about growing your team, creating a unified approach to your workflows can save time, increase stability, and help avoid profit and deadline zapping mistakes. In this episode of
[Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Str
[Susannah Charleson is the New York Times bestselling author of Scent of the Missing and The Possibility Dogs. She trains search and detection K9s, service dogs for the disabled, and comfort dogs that serve the community. She shares her home wi
[A deeply textured and compelling biography of comedy giant Mel Brooks, covering his rags-to-riches life and triumphant career in television, films, and theater, from Patrick McGilligan, the acclaimed author of Young Orson: The Years of Luck an
[Philip Mudd, the author of Black Site: The CIA in the Post-9/11 World , addresses how far America actually went to pursue al-Qa’ida and prevent another catastrophe. One tool was an interrogation program of suspected al-Qaida members and other
[In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-e
["If you're building or optimizing sites internally or for clients, chances are you need to have a good understanding of how those sites will drive and monetize traffic. In this episode, we interview the uber-smart Jason Barnard, 'The Brand SER
[Gillian and Anne look at pattern matching beyond gender lens issues, reminding listeners that good pattern matching habits can be learned. While it is true pattern matching may keep investors from investing in women. But women can develop good
[The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you t
[John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They end the show answering 3
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