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One on One Interviews
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We're looking back at 2022 on this final episode of Small Biz in :15 for the year. Check out the highlights from business experts who chatted with us in the first 7 months of our show. During that time, we learned about some amazing busines
In this episode of Small Biz in :15, Executive Editor Shawn Hessinger talks with Jim Kukral and they discuss ways small business owners can better market their companies, brands, products and services to reach more people.
Are you looking for ways to create the perfect lead magnet to collect more clients and customers? In this episode, Annie P. Ruggles Founder of the Non-Sleazy Sales Academy (tongue firmly in cheek on that one) shares tips with us for creating
Rieva Lesonsky joins host Shawn Hessinger of Small Business Trends to discuss the latest retail trends, including how to understand Millennial and Gen Z shopping habits.
James Clift discusses how to use artificial intelligence to build a small business website in this latest episode of Small Biz in :15.
On this latest episode of Small Biz in :15, host Shawn Hessinger talks with Monique Johnson to discuss the topic of hybrid events, those held both in-person and virtually, for small businesses.
A little over a year ago I spoke with Bryan Catanzaro of Nvidia about some of the interesting technology they were developing in the areas of graphical AI, voice synthesis and conversational/speech AI. Bryan shared a vision of the future of wh
If you are interested in buying a franchise, you might be surprised to discover that ones like Dunkin', and McDonald's probably aren't the opportunities that potential franchise owners should be looking at. In this latest episode of Small Biz
Ecommerce expert John “ColderIce” Lawson and I recently transitioned our Watching Amazon show/podcast into Pass the Mic. The new name doesn’t mean we’ve grown tired of, well, watching Amazon, as we still plan to do plenty of that with all the
If you need curated content for your business, you may think about doing it alone, especially if you're a good writer. However, this may not be the best course of action. Instead, it may be best to hire a professional copywriter. They can help
Chris Hurn joins Shawn Hessinger to discuss how rising interest rates could affect small business loans now and in the future.
As the year has gone on I’ve been dipping my toes back into the industry conference scene more and more. And while I’m gearing up for my first trip to Vegas in three years for Oracle CloudWorld, Hurricane Ian kept me from getting there a coupl
In the latest edition of Small Biz in :15, we discuss the impact of higher gas prices on small businesses and how to deal with them.
This week marks the 31st year of celebrating Customer Service Week, an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis. Many companies are participating in th
Are you in the repair business? If so, you'll want to check out this Small Biz in: 15 episode, where we discuss Right to Repair and how it impacts small businesses, especially when it comes to the electronics repair business. The U.S. House C
The One-on-One series here at Small Business Trends was an idea I had that I shared with SBT publisher Anita Campbell, and she was gracious enough to allow me to give it a whirl. And the first conversation I had for the series was with Jon Fer
Are you aware that Amazon offers last-mile services through delivery service partners? They do. And if you are thinking about a small business opportunity in this fascinating logistics niche, you'll want to check out this episode where Brent Le
This week I’m headed off to Dreamforce, Salesforce’s huge annual user conference, for the first time in three years. Before the pandemic shut everything down, 170,000 people attended Dreamforce in 2019. And while the conference took a few bab
Next week Salesforce’s big industry event, Dreamforce, is back in full force for the first time since the pandemic. It’s the 20th anniversary of the first Dreamforce, and they’re expecting about 150,000 folks to descend on San Francisco, which
Vibhav Vankayala, Product Marketing, Zoho Corporation and Dilip Nagarjaran, product manager of Zoho CRM discuss some of the surprising things a small business owner can do with CRM software.
The topic of this conversation is one that is common to any business looking to implement a tool to optimize their operations. What to avoid when deploying said technology, which in this case is Customer relationship management (CRM).
CRM software is an excellent tool for elevating your small business to new heights. But what's it all about?Recently, Small Biz in: 15 on Location traveled to Austin, Texas for Zoho Day 2022 to speak to the experts there and learn more about
Are you looking for a way to grow your business? Heat maps are a great way to track how people are interacting with your website or physical store. Recently, Small Biz in :15 On Location, traveled to Austin, Texas, for ZohoDay 2022. In this ep
Recently, Small Biz in :15 On Location talked with several industry leaders about what to look for in CRM software. Expert guests who weighed in on the topic and gave their insights include: • Felena Hansen, founder of Hera Hub Co-working Sp
Are you an entrepreneur, or even a solopreneur, wanting to effectively manage your business's social presence without a lot of hassle and expense? If so, you'll want to catch this latest Small Biz in: 15 On Location, where we travel to Austin,
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