Today I have the pleasure of interviewing Stephan Spencer, a renowned SEO expert and friend. If you’ve ever wondered what exactly SEO is, what it does, and how you can use it to propel your business forward, this show is for you.

 

We will define, break down the use, and show you methods you can use to optimize your keywords for better business. But more than that, we’ll show you how to manage the overwhelm that can come up when tackling new technology and social media. Take your pens and pencils out!

 

Key Takeaways:

[:44] Sachin introduces Stephan Spencer and asks him to explain why all of the huge brands (Dior, Quicksilver, Bed Bath & Beyond, etc.) pick him!

[3:35] What is SEO? Stephan breaks it down for the newbies.

[7:20] How does SEO work? Stephan explains what practitioners need to do to get closer to the top.

[9:04] Answering the public is a great tool to drive traffic towards your site if you know how to use it.

[11:20] Stephan breaks down the three attributes of a good keyword.

[14:40] Combine multiple tools for better performance; Stephan shares his screen on video and talks about a few app combos you can use.

[15:50] Answer The Public.

[18:40] Moz Keyword Explorer — as well as a note on the importance of checking your assumptions at the door when it comes to keywords.

[22:12] SEMrush + Keyword Gap tool.

[25:40] U.P.S.Y.D. Stephan breaks down the meaning of this acronym, as well as shares a super valuable way to find specific keywords on a website.

[30:05] Google Trends and the need to shift your thinking when it comes to search behaviors on YouTube.

[33:22] Sachin shares his mind-blowing moment from the past half hour: are you a doctor or a practitioner? There is a HUGE keyword difference.

[37:00] It can be overwhelming and you could be feeling inadequate in this space. Sachin and Stephan offer that you shouldn’t give up: fail fast and iterate.

[39:00] From a ‘have to’ to a ‘get to’ do list… Make the overwhelm disappear.

[41:00] Unconscious incompetence and who you can reach out to, to fix it — as well as Stephan’s trick questions to weeding out the BS and finding the best SEO expert fit for you (visit the Stephan Spencer learning center — SEO BS detector)

[47:47] Stephan shares a few cautionary tales of people who come to him after a lot of damage was done.

[48:15] Seeing traction can take from four to 12 months; manage your expectations.

[52:31] Optimize old content or optimize new things only? Stephan explains the Linkerati and how they can work to raise your ranking.

[58:00] Stephan breaks down how the process would look like if you called him for services and he advises that you should really be specific about your intention.

[1:02:26] Sachin thanks Stephan for the wealth and depth of the advice he was willing to share.

 

Mentioned in this episode

[email protected]

Perfect Practice Live Online Experience

 

Stephan’s resources:

Website Stephan Spencer

Podcast Marketing Speak

Podcast Get yourself optimized

Article Understanding & Explaining A Realistic SEO Timeline

 

SEO tools

Answer The Public

Moz Keywords Explore

SEMRush

Keyword Gap

Google Trends

 

More about your guest

Stephan Spencer is an internationally recognized SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and Get Yourself Optimized podcasts, both of which have appeared in the iTunes New and Noteworthy.

 

Visit his website to find out more.

 

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

 

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

 

Tweetables:

 

“SEO is the opportunity to craft or shape that first impression that people have when they Google you.” — Stephan Spencer

 

“Fail fast and iterate.” — Stephan Spencer

 

“Think of it as a ‘get to’ list as opposed to a ‘have to’ D list.” — Stephan Spencer