This week on Product Love, I talked to Jason Vandeboom, CEO and Founder of ActiveCampaign. ActiveCampaign is an email marketing, marketing automation, sales automation and CRM software platform for small-to-mid-sized businesses. Growing up, he always had a passion for building things. His entrepreneurial career started from finding jobs online where he could provide services like web design, custom solutions, or intranets. He even had a consulting job at a local internet agency. But unlike what you expected, he pursued fine arts in college. He admits it’s a weird blend, but the mix of science and art inevitably leads to product. This week on Product Love, Jason and I talked about the freedom and limitations of bootstrapping, as well as making champions out of your customers.