REAL MARKETERS

A weekly Business, Marketing and News podcast featuring
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Episodes of REAL MARKETERS

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.In this episode, we chat with Mary Catharine Grau, Vice President of Brand and C
There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and Gener
Should the title of a CMO be Chief Marketing Officer or Chief Market Officer? In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her c
Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look
Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Ma
SEO can put your content on the map...you just have to do work. Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers
You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephani
Analyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshi
Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTme
One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced mar
Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months.  In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey So
Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies.  In this episode, we chat
This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the
Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.  In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the
A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue
Raise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of
If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategi
Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He
As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketi
Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Comm
Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known fo
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.In this episode, we chat w
There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has m
What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content s
Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and g
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