Coaching episode alert! On today’s installment of RRH, Kellen Casebeer schools me on my outbound email game. Together we cover questions like what does personalized relevance mean? Why you should not assume people want to be good at their job. This one is as actionable as they get, friends!  

Topics Discussed: 

• Amy’s email draft (4:08)
• Kellen’s email philosophy (5:58)
• What does personalized relevance even mean? (8:08)
• How exactly does one find email hooks? (10:10)
• Kellen’s final email version (16:47)

Resources Mentioned: 

• Kellen and Amy email drafts
• MyLeon.co
• Lavender.ai 
• Exactly What To Say by Phil M. Jones (29:35)
• Sell Without Selling Out by Andy Paul (29:42)

For more Guest:

• Kellen Casebeer LinkedIn
• The Speakeasy Community

For more Amy: 

• Connect with Amy on LinkedIn
• Connect with Amy on Twitter
• www.revenuereal.com