Our guest this week is Suzanne Tulien. Suzanne is a brand clarity expert who helps businesses and solopreneurs find their competitive advantage by discovering who they really are and what they really want. She is also an author and international speaker. According to one of her books, Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For, all of us have a brand and we're not just conscious of it. As solopreneurs, it is important that we take control of our business, and we can only do that when we have a clear understanding of what our core is.

She said that people are like chameleons. We tend to compare ourselves to others, and eventually copy what we perceive as good. We become vulnerable. Our actions become transactional. We become like everybody else. In order to avoid this from happening, we need to be clear about who we really are. Having a strong understanding of our core values, mission, and vision, we can be confident that we will attract the right type of clients. Those clients who keep on coming back, who buys from us and promotes us.

Learn more about the importance of brand clarity and how this helps in gaining control of your business.

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EPISODE LINKS
Visit Suzanne's website: www.BrandAscension.com
Instagram: https://www.instagram.com/brandascensionconsulting/

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