In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.

Maximizing Conversions with Ben Jesson of Conversion Rate Experts

Sep 23rd, 2019 46m 51s

Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies

From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

Aug 5th, 2019 19m 35s

Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the

Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

Jul 29th, 2019 24m 50s

With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of o

Conversion Copywriting with Laura Lopuch

Jul 22nd, 2019 29m 24s

Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains t

Conversion Copywriting with Lianna Patch

Jul 15th, 2019 27m 34s

Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention str

Automating Demos with Greg Dickinson of Omedym

Jul 8th, 2019 26m 49s

A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the information they need within a video demo. Greg explai

Conversion Copywriting with Sophia Dagnon

Jul 1st, 2019 26m 45s

After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for ge

Ecommerce Automation with Charles Palleschi of Spark Shipping

Jun 24th, 2019 33m 13s

Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this episode Charles explains the problem his soft

Conversion Copywriting with Patti Haus

Jun 17th, 2019 24m 46s

Patti Haus is a leading conversion copywriter to SaaS companies. In this episode she explains how the conversion copywriting process works, from initial voice of customer research through to the testing of copy on landing pages and email.

Leading with Outreach with David Horne of CrewPay

Jun 10th, 2019 22m 3s

David Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David

App Building for the Rest of Us with Ben Haefele of Foundry Platform

Jun 3rd, 2019 19m 4s

Apple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and buil

Crowdsourced Polling with Justin Chen of PickFu

May 27th, 2019 25m 39s

PickFu is a crowdsourced polling platform created by serial bootstrap entrepreneurs Justin Chen and John Li. Although their platform has covers a wide range of possible use cases, Justin explains how they found and deliver value to some key mar

Growing Through Cornerstone Content with Christopher Gimmer of Snappa

May 20th, 2019 21m 15s

Snappa is an online graphic design tool for non-designers that's growing rapidly. Co-founder Christopher Gimmer explains the unlikely origins and how growth has been fuelled by close attention to developing and promoting cornerstone content.

Incentive Marketing with Jack Paxton of Vyper

May 13th, 2019 18m 31s

In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that

Event Marketing with Vasil Azarov of Growth Marketing Conference

May 6th, 2019 24m 26s

Vasil Azarov already had a background in event marketing so he knew what to expect when he launched his own Growth Marketing Conference in 2015. What advice would he give marketers looking to achieve more with event marketing, either as event p

Marketing A SaaS Startup Stack with Geoff Roberts of Outseta

Apr 29th, 2019 18m 50s

Geoff Roberts and his fellow Co-Founders at Outseta are building a complete platform catering for SaaS startups. Although they are only 2.5 years into their journey they are already gaining traction due to their decision to start marketing at t

Finding Market Fit with Jonathan Zacks of GoReminders

Apr 22nd, 2019 20m 55s

Jonathan Zacks and fellow Co-Founder Justin Svrcek set out to solve the problem of reminders for medical appointments but along the way they came across a slew of other sectors from tattoo parlours to accountants and law firms. How are they man

Bootstrapped Brand Building with Patrick Campbell of ProfitWell

Apr 8th, 2019 24m 40s

Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maxi

Creative Project Management with Corina Ludwig of FunctionFox

Apr 1st, 2019 17m 36s

Corina Ludwig started her career as a Graphic Designer before transitioning to an Advertising Traffic Manager. She is now President of FunctionFox, a veteran SaaS project management solution catering for advertising, design and marketing agenci

Customer Success with Anthony Kennada of Gainsight

Mar 25th, 2019 18m 53s

From starting as a tech recruiter in 2008, Anthony Kennada quickly switched into marketing and hasn't looked back since. Now as CMO of Gainsight he has been instrumental in shaping the customer success category using a combination of brand, con

Breaking Down Operational Silos with Jason Reichl of Go Nimbly

Mar 18th, 2019 22m 59s

Jason Reichl, Co-Founder and CEO of subscription based revenue operations consultancy Go Nimbly is on a mission to break down the operational silos that still exist between Sales, Marketing and Customer Success, and explains how these functions

Transactional Email with Megan Tobin of Sendwithus

Dec 17th, 2018 41m 14s

Starting out after college as a concert technician, Megan Tobin is now a veteran tech marketer and VP of marketing at enterprise email creation platform, Dyspatch by Sendwithus. She shares her thoughts on developments in SaaS marketing and tran

Aggregating Marketing Data with Hailey Friedman of Improvado

Dec 10th, 2018 24m 55s

From starting out as an English Teacher in the Bronx with no experience in marketing, Hailey Friedman progressed through a series of marketing roles before landing at Improvado helping to solve a common marketing problem: aggregating all market

SaaS SEO with Jeremiah Smith of SimpleTiger

Dec 3rd, 2018 31m 19s

Virtual agency owner Jeremiah Smith of SimpleTiger outlines how he shifted his business' focus from 'SEO for everybody' to specializing in SEO for SaaS.