Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.

After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.

Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!

If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com

Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/