The best way to build a successful business is to develop a sustainable audience. It's a multi-step process that takes patience, consistency and process. But once established, a loyal audience is highly profitable. Let's take about audience development on the #SaturdayMorningHustle podcast!  

00:19 Unless you’re selling oxygen, “everyone” is not your audience 
01:20 Focus as much as possible  
02:30 Don’t worry about everyone, just “most likely to buy” 
03:45 Every "No" gets you closer to the right audience
08:15 Find your target, then work center-out 1 degree at a time
10:25 Exception: 80/20 rule
11:50 Why experiment?
12:50 Conversion Process
13:11 The importance of using the right strategy and tactics
13:40 Don’t aim for a single sale, but repeatable business through proper audience dev. 
16:38 Success comes from sustainability, not sales spikes

It's Saturday, I'm in the office so it must be the #SaturdayMorningHustle. Listen to this podcast while your competition is still sleeping.

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