Who’s up, who’s down? The drama of our lives is narrated by our perception of where we stand. Most of our energy, money and time goes into grooming ourselves into the status role where we believe we belong.

Akimbo: The Grand Opening

May 31st, 2018 1h

The successful grand opening is rare.But we keep trying.We make it dumber, louder, more predictable, sacrificing nuance in exchange for a chance at mass...

Introducing Akimbo

Feb 14th, 2018 1h

A new podcast from Seth Godin about our culture and about how we can change it. About seeing what's happening and choosing to do something.Listen and subscribe to Akimbo here: www.sethspodcast.com

Distinct and Direct

Jan 7th, 2013 28m 39s

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to h

The ShipIt Journal

Dec 31st, 2012 38m 8s

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

Building The Truth

Dec 24th, 2012 16m 37s

On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advis

The Dip

Dec 17th, 2012 22m 37s

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regardi

Cash Flow

Dec 10th, 2012 17m 55s

On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & t

Tactics

Dec 3rd, 2012 25m 52s

Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having

Compromising

Nov 26th, 2012 18m 57s

Seth explains what compromises you’re going to have to make to get what you want on today’s episode of Seth Godin’s Startup School. Seth talks about finding out what your feeder channel is, the story behind charity, and why it’s better to do th

Making Ideas Travel

Nov 19th, 2012 19m 40s

Figure out how to help your ideas travel on today’s episode of Seth Godin’s Startup School. Seth talks about how getting rejected early is helpful, the sale cycle, and Bob Lefsetz’s email newsletter.

Advertising and Competitors

Nov 12th, 2012 19m 24s

Seth answers questions from the group regarding advertising on this week’s episode of Seth Godin’s Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.

Raising Money

Nov 5th, 2012 30m 10s

Learn about the different ways on how to raise money and how to pay that money back on today’s episode of Seth Godin’s Startup School. Seth discusses television, the importance of advertising, and the long tail.

Permission and Trust

Oct 29th, 2012 26m 42s

On this week’s episode of Seth Godin’s Startup School we learn how to build a community and gain their trust. Seth discusses how easily you can become paralyzed in the pursuit of perfect, why launching is overrated, and how Kickstarter works.

Appealing to Consumers

Oct 22nd, 2012 25m 48s

Figure out if you’re selling a product that will appeal to early adopters, people who need it, or the masses on today’s episode of Seth Godin’s Startup School. This week Seth explains how Google makes billions through clickable ads, discusses t

Creating Scarcity

Oct 15th, 2012 29m 11s

Find out why scarcity is the only thing worth paying for on today’s episode of Seth Godin’s Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job i

Adjusting the Course

Oct 8th, 2012 26m 5s

Learn how adjusting your course is beneficial on today’s episode of Seth Godin’s Startup School. This week Seth describes how being a consultant differs from being an entrepreneur, explains how he came to own a 40 billion dollar t-shirt, and st

Freelancer or Entrepreneur?

Oct 1st, 2012 22m 58s

Welcome to the first episode of Seth Godin's Startup School. Join best-selling author Seth Godin as he provides business advice for entrepreneurs and freelancers from this rare workshop. During this week's episode Seth discusses creating a mono