0:02

Hello and welcome to Shades and Layers

0:04

. I'm your host , guduan Oskosana Ritchie

0:06

, and today we have a story

0:09

about finding and pursuing new

0:11

dreams , paying it forward and

0:13

, most importantly , online fitness

0:16

coaching . My guest is Stephanie

0:18

Julia Moton , known among

0:20

her clients as the fitness challenge

0:23

lady . She is the founder of

0:25

the hybrid one-to-one and group

0:27

fitness coaching brand , catching

0:29

flights and fitness , as well

0:31

as a business coaching company for online

0:34

fitness coaches , profitable

0:36

passion and purpose P3

0:38

. Stephanie was working

0:40

in federal law enforcement when

0:43

she founded catching flights and fitness

0:45

for her community of 1,500

0:47

other frequent travelers . Her

0:49

business became profitable very quickly

0:52

and soon she moved on to

0:54

coaching other fitness and wellness entrepreneurs

0:56

on how to do the same . Everything

0:59

was fun and exciting , with a high-paying job

1:01

, a side hustle and a busy

1:04

travel schedule . And then the

1:06

pandemic hit and , like many

1:08

of us , stephanie realized

1:10

that , while she loved her work in federal

1:12

law enforcement , she was burnt out , and

1:15

when things started slowly getting

1:17

back to normal , she leaned more and

1:19

more into what she had started with P3

1:22

and , in January 2023

1:24

, she became a full-time entrepreneur

1:27

. In this conversation , you

1:29

will hear how Stephanie Moton transformed

1:31

her career and transitioned into

1:33

her new journey , as well as how everything

1:35

from the past connects , to create

1:38

this new path for her .

1:40

I am a business coach for fitness

1:42

coaches who want to

1:44

create , launch and scale

1:47

their online fitness coaching business Wonderful

1:50

.

1:50

So if , in a nutshell , you could

1:52

describe that kind

1:54

of work and the deeper meaning

1:56

you attach to it , Excellent .

1:58

I actually love that question . Just

2:00

let me know the

2:03

deeper meaning . Every time you say it , I'm like

2:05

I keep thinking of a

2:07

phrase that one

2:10

of my life coaches said to me years

2:12

ago and I have been saying it more

2:14

and more nowadays because

2:16

it's not only a reminder for myself but for

2:19

my clients is that

2:21

you weren't given this purpose

2:23

unless it was meant to take care of you , and

2:25

I feel like it's my duty

2:28

, it's my mission , to

2:30

show people how to

2:32

monetize their passions

2:34

, move in their purpose in

2:37

a way that it's going to take

2:39

care of not just your

2:42

day to day expenses

2:44

and bills , but your wildest dreams

2:46

. So that's okay

2:49

. So another phrase just came to me as soon as

2:52

I said that was like I want to teach

2:54

folks who look

2:56

like me , move like me how to print

2:58

their own money .

2:59

Excellent . I love that , I

3:02

love that and I like that you mentioned

3:05

life coaches that you have . So

3:08

coaching is clearly something you're

3:10

passionate about . Can you tell me how it

3:12

came about in your life ? How did you enter

3:14

this coaching world ? Oh , it's that

3:16

same life coach .

3:17

I have to shout her out

3:19

now . They've got to say I've now mentioned her

3:22

twice in this podcast . Her name's Catherine Searcy

3:25

and now she actually is . She's

3:27

known as the retreat maven , but back

3:29

when I was working with her

3:32

, she was getting really into life

3:34

coaching . At the time I didn't

3:36

know what life coaching was or anything

3:38

like that . I thought I was hiring a

3:40

virtual therapist .

3:42

honestly , Like I was , just like I need somebody

3:44

to talk to , right .

3:46

And on the first session

3:48

she encouraged me to

3:50

create what is now known

3:53

as catch flights and fitness , my online

3:56

fitness coaching program . I

4:00

knew it was a passion of mine to

4:02

coach

4:05

others towards their fitness goals , but

4:08

I didn't have a typical

4:10

nine to five . I didn't

4:13

have a consistent schedule . I

4:15

was a special agent for Homeland Security Investigations

4:18

so I couldn't

4:21

be trusted with the gym session and

4:23

like you don't want me to

4:27

, you don't want to count on me at that

4:29

time to be anywhere for

4:31

one hour , like it , right , right

4:33

. So I knew like I had

4:36

to figure out how to monetize the online space

4:38

and I had no clue . And

4:40

she was very intuitive with me

4:42

and kind of just encouraged

4:45

me to explore and

4:47

figure out how I could do it . And

4:50

that's really like was the push

4:52

, because whenever I got stuck I

4:55

would reach out , you know , get educated

4:57

, go to YouTube University or

4:59

hire a business coach .

5:03

Okay , I love that . So

5:06

have you always been into health

5:08

and fitness , or it's just something

5:10

you needed because of your inconsistent

5:12

schedule ?

5:15

So I've always been

5:17

into sports . So I was an athlete

5:21

all the way to elementary school . I

5:23

don't think I've ever mentioned this to anyone

5:26

, but my sister almost

5:29

went into the Olympics for

5:31

track and field .

5:32

What and so ?

5:33

I'm , yeah , like cool and

5:35

my , my , I have

5:37

. Yeah , one of them was like

5:40

right on the cusp of going to the

5:42

Olympics . The other sister is a

5:44

big athlete herself . We were , we

5:46

went to brunch and they had a basketball court

5:48

and we couldn't pull her away from the basketball

5:51

court . This last Sunday

5:53

, so , like I've always

5:56

been , my brother won

5:58

state championships for football in

6:01

high school . So I've always been surrounded

6:05

by athletes

6:07

my mom , everybody

6:09

. So it was just a natural

6:12

path because so

6:14

I went to college , I was an athlete in college

6:16

, at the University of Miami , and then when I

6:18

graduated , I had no coach

6:21

. So that's where I

6:23

gained a ton of weight in

6:26

my job , not really having

6:28

that consistent schedule like you mentioned

6:30

. And I

6:32

didn't . I realized

6:34

, I won't say early , I

6:37

realized that

6:39

it was because I was so

6:41

used to having , you know

6:43

, ingrained accountability inside my

6:45

, inside , my lifestyle , you know

6:47

always having a track and field coach

6:49

or a basketball coach . You know practice

6:52

schedule and they were fun for

6:54

me . So I created

6:56

that same community again

6:59

and literally , like

7:01

, over the years , it became

7:03

a business .

7:05

So I kind of totally fell into

7:08

it . Yeah , yeah , wonderful

7:10

. So when did you realize that you actually

7:13

have a business ? Who was paying you

7:15

and how much and how often

7:17

?

7:19

Oh man , when I realized so

7:22

. So during

7:24

that time , when I realized I needed like

7:27

an accountability , like squad

7:29

I needed , there was no partner

7:32

and so I

7:34

had saw a number on a scale that I thought I

7:36

would never see and

7:39

it wasn't . There was

7:41

a bit of shame and embarrassment , but

7:43

immediate action . I didn't sit

7:46

still Like I saw it and I moved

7:48

and I started to create

7:50

challenges because I loved competition

7:52

I'm big on competition so

7:55

I created challenges for my coworkers

7:57

, my family , friends

7:59

, and they weren't big challenges

8:01

, they were like maybe $25 , $200

8:04

. And well , somewhere

8:06

, somewhere like three weeks to like six

8:09

months , and I was

8:11

doing that for years and got addicted

8:13

to it . But even

8:15

my job it made me very well

8:17

, so I could throw money

8:19

at it , buy prizes

8:21

for them , all that kind of stuff . And

8:24

I was giving away thousands of dollars

8:26

from just like the pot , the

8:28

cash prize pot , and

8:30

when I think , the third

8:33

or fourth . But the only way that I could get

8:35

paid during this time was

8:37

if I won a challenge , and I will

8:39

tell you , very rarely I

8:42

won a challenge and

8:45

so years would buy actually

8:47

before I realized , oh

8:50

, I'm give , there's money

8:52

moving , a lot of money

8:54

moving , just not too much , but in

8:56

this . it's not

8:58

buying , it's not staying with me and

9:01

I started charging like admin fees

9:03

, like $50 for a challenge . And

9:06

I was like this is something no one's

9:08

even paying attention to , like admin

9:11

fees , all the mind trash and charging , thinking

9:14

, you know , while I was charging it was free

9:16

before or whatever , or

9:19

not free . But like they didn't know , I wasn't

9:21

taking any part of that

9:23

. I asked my sister

9:25

this is what really happened

9:27

. I asked my sister , who now is

9:29

a full-time business owner , has a thriving

9:32

business herself , went full-time

9:35

after working full-time for

9:37

someone else and at

9:39

the time she had just transitioned

9:42

to being a full-time entrepreneur and

9:44

I was like , oh , this is what I got

9:46

going on . How do I monetize this ? Like

9:48

, how do I make money off of this ? I really

9:50

love what I'm doing . How

9:53

do I make this into a business ? And that

9:55

girl said just do it . And

9:57

I was like okay

10:00

, Okay , okay , okay , all

10:04

right . But really I

10:06

got help . It took me a long time

10:08

but I got help . I hired a business coach

10:10

that helped me

10:12

create and launch Catch

10:15

fights , and fitness is what I ended up creating

10:18

and really like the

10:21

. It feels like forever ago , but

10:23

it's like the rest is histories

10:25

, you know , like sucking

10:27

in as much information

10:30

as I could and implementing

10:32

and integrating what made sense

10:34

.

10:35

Right , but this is what . You didn't immediately

10:37

go fully into the business , right . You still

10:39

carried on with your nine to five . When

10:42

did you take the leap

10:44

into full-time entrepreneurship

10:47

and actually maybe take

10:49

me through the process of preparing for that

10:51

transition into full-time entrepreneurship

10:53

?

10:54

Oh , I was like okay , All right

10:57

. Okay , I hope you're gonna

10:59

need to take a breath there , so

11:02

I said no it's okay , because

11:05

it was a three-year

11:07

journey and it wasn't like

11:10

I honestly feel , like a lot

11:12

of people think oh , I

11:14

just you know , I was making all of this

11:16

money and I left and I

11:18

hit the goals . I said well

11:20

when , I make this , I'm gonna

11:22

transition out . I've even

11:24

quit and then a year and a half later

11:27

, I actually walked away . So I'm gonna

11:29

say , oh sorry . Oh for

11:32

sure and for real , but it

11:34

started in COVID . So

11:36

before COVID hit , you

11:39

asked me this was a retirement

11:41

plan . Like it wasn't . I was

11:43

just going to , you know , build

11:46

the brand , really learn

11:49

and set myself up so that I didn't

11:51

have to work in retirement

11:53

. I could do what I loved . But

11:56

what I realized

11:58

but shortly thereafter

12:01

realized how long retirement

12:03

was , from that moment I had

12:06

at that time I

12:08

had about 14 or 15

12:10

years left and

12:12

I was just like , yeah

12:15

, exactly , that's exactly so

12:18

. Covid , what the pandemic did for

12:20

me was we weren't working

12:22

. I was on detail in DC

12:24

and I literally

12:27

everything shut down because what I did

12:29

you had to be in the office for there was

12:31

not like you had to be there because

12:34

I worked in a very secure area

12:36

and they didn't let us in the office

12:38

. So I was hiking during the day

12:41

, I was answering some phone calls

12:43

from when , like , the field would call me , but when

12:45

I say I wasn't really doing much , I got

12:48

to like breathe and

12:50

what happened was when

12:52

I had to come back into

12:54

the day to day of working being

12:56

a special agent all that I

12:58

realized how burnout I was before

13:02

the pandemic hit . So I was go

13:04

, go go all

13:06

day , all night answering phone calls

13:09

from the prosecutor , writing after date

13:11

. Doing all this stuff like nonstop

13:13

for 10 years . And

13:16

then when the pandemic hit , it was like all

13:19

I had to do was just take care of

13:21

myself . Yeah , I was like I could breathe . This

13:23

is amazing , but I didn't realize it

13:25

inside of me . I'm back and

13:28

it's still didn't realize it . Everything

13:30

was very triggering . I was just not

13:32

like I was not doing

13:34

well , like

13:38

everything bothered me . But at

13:41

the same time , now I have my business

13:43

. It's moving , it's grooving , it's doing

13:45

what it's supposed to be doing and I was like

13:47

you know what ? I just leave . And

13:50

I remember telling my supervisor I think I'm done and

13:54

no one leaves this job .

13:57

No one needs this job . Wow , ok

14:00

, no , no , wow .

14:02

No one needs you Finished

14:04

. And my supervisor was a

14:06

black guy and I know he is

14:08

an integral part of this whole

14:10

story and he was only my supervisor for like

14:12

a blimp but like

14:14

a few months . But he

14:18

, he was like stuff , like don't , don't

14:21

do that , like what do we need to do ? And

14:23

they actually moved me long

14:25

, long story short , that was a

14:28

year and a half after I actually

14:30

left and

14:33

it was I took like I really didn't believe

14:36

when I say that was my dream career

14:38

. It was my dream career since middle school

14:41

, really , and I left because

14:43

I left honestly , because

14:45

I could no longer be of service

14:48

in the way that I wanted

14:50

to be Right this day

14:52

, so I left

14:54

. It had it , wasn't it

14:56

honestly ? Like ? My reasoning for leaving

14:58

my career wasn't the business , but

15:01

it was like the pull of the business

15:03

. So this is what now . This is what I warned my clients

15:05

about you . This

15:07

will happen to you when you start

15:10

walking in your purpose . Because

15:12

, when I tell you that was my dream career

15:14

, there was nothing wrong until

15:16

I started moving inside

15:19

of my , my real purpose , my , my

15:21

real passion , because I loved what I did

15:23

. But I started to move

15:25

in that and literally the

15:28

shedding was happening like we're

15:30

moving this out of the way

15:32

. So I'm thankful

15:34

for being able to transition out

15:36

in the way that I did , but

15:39

it wasn't . It was more of a

15:41

like what's

15:43

going on ? Like why am , why can't

15:45

I do this work ? Type of

15:47

like I didn't understand . But

15:49

it was more of like shedding . And

15:51

now , in regards to like finance

15:54

is something that I , what

15:57

I love to , what I want to do

15:59

for my clients is to show them how

16:01

to set them up , set themselves up

16:03

for success while they're

16:05

still working the job , because I could

16:08

have stayed , it wasn't , it

16:10

wasn't the time , like a business

16:12

, you know , with that time . But

16:14

I just you know , I

16:17

didn't want to be a

16:20

public servant , who I

16:22

?

16:22

didn't want to resent my job . You're right , and

16:24

that was coming . Yeah , and

16:27

you can see when people resent their jobs

16:29

right here .

16:30

Yeah , I saw that that job . They

16:32

definitely was a lot of resentment

16:35

once you get closer to retirement

16:37

. Yeah , yeah , that person .

16:41

This is Shades and Layers . My guest today

16:44

is Stephanie Julia Moton , aka

16:46

the fitness challenge lady . Her

16:48

companies catching flights and fitness

16:51

as well as profitable passion

16:53

and purpose p3 have

16:55

changed the lives of many frequent travelers

16:57

and aspiring online fitness

16:59

and wellness entrepreneurs . Up

17:01

next , she talks about the role of mindset

17:04

and self care on your entrepreneurial

17:06

journey , and we also hear

17:08

how she's using these and other tools

17:10

for her current transition from

17:12

solopreneur to organizational leader

17:15

. So how do you advise

17:17

your clients to navigate full-time

17:20

work with a side hustle

17:22

?

17:22

Well , it's , it's tough

17:24

. It's tough for everybody

17:27

. I don't believe in the

17:29

oh , just do

17:31

XYZ , and it's going to be simple and

17:33

fast . The fastest way is

17:35

by getting a blueprint . So now

17:37

they're . If they're my client , they have a blueprint

17:40

. All they . They know exactly what to

17:42

do , step by step , and all you

17:44

got to do is work on the mind trash along

17:46

the way . You don't have to like

17:49

right , because

17:52

that's the hard , that's

17:55

the hard part . I could give you the relief

17:57

what to do today , tomorrow , all

17:59

the way through , whatever your goal is

18:01

. However , you

18:04

, you , you need support from my

18:06

trash and this is okay . So this is

18:08

just came . This is

18:10

all my spirit to say . So I'm gonna say it is

18:13

when we don't

18:15

, when we get like free resources

18:17

, when we're out there , like we're looking at

18:19

the YouTube Versa university , which was so

18:21

me back in the day , if you

18:23

go and all you university like

18:25

what are you doing to

18:28

take care of yourself when

18:30

that my trash comes up , like who

18:33

, what support system do you have in place

18:35

? When the hard things happen

18:37

and that's something that

18:39

, like I Tried

18:41

to encourage my clients is is it's

18:44

gonna happen like it's gonna be tough , it's

18:46

you're literally working two jobs

18:48

. The side hustles , if you really

18:50

love it is very rarely

18:52

Side hustle energy

18:55

and time , right , like you could

18:57

go and work at a bank

18:59

as a side income or

19:01

something like that . Or

19:03

like work security is like side

19:06

income , but your business

19:08

isn't going to be that . Like you

19:10

know , it's not a mind-numbing work , right

19:13

? So you're , you're putting like

19:15

a lot of you inside of this

19:17

quote-unquote side hustle . So

19:20

just know that , as long as

19:22

you have a blueprint and you follow

19:24

it and you have a support system

19:26

With you to help

19:28

with any tweaks because your time

19:30

is limited or with focus

19:32

, you know , focused action steps

19:34

when your time is limited . You're

19:37

golden and you just got to sit back and trust

19:39

the process . Now , for those who don't

19:41

have that , I'm gonna encourage

19:43

you to go get that , but if you don't have

19:46

that , you can still yourself . You

19:48

just got to be aware that your

19:51

what's your Blueprint

19:53

looks like isn't going to look

19:55

like the full-time entrepreneur , all

19:58

right . Like you , you can't

20:00

move in the same way , and

20:03

don't expect yourself to . Don't don't

20:05

beat yourself Up for not having the

20:07

same success , because

20:09

even if you throw in family too on top

20:11

of that , like it's just , we got to be realistic

20:14

about , all right , you know the

20:16

growth of our businesses .

20:18

Yeah , and what ? What are some of the

20:20

lessons you learned while you were combining

20:23

your Fitness

20:25

business together with your full-time

20:27

job ?

20:28

I had a very Powerful

20:30

, in my opinion , morning routine that

20:33

started around

20:36

the pandemic right like I did

20:38

a lot of self-care work at

20:40

that time and

20:42

I honestly believe

20:44

that business growth is like

20:46

a roller coaster , like those dips

20:48

when

20:51

years and doubts start coming up , I'm

20:54

sure be my continued growth and my continued

20:56

success and my Continue like

20:58

continued action and not just giving up

21:00

and throwing it out to my morning

21:02

routine . So every morning

21:05

I wrote down Granted

21:07

, while this is a bother over time , so I'll give

21:09

you the evolution version morning

21:12

Writing

21:14

, a couple things of gratitude . What

21:16

am I really like ? Jotting down some

21:18

wins Like what am I proud of myself for

21:20

? For accomplishing , either

21:23

that day or over the past week , goals

21:26

like my goal for the day

21:28

. And then I had

21:31

a manifestation strategy

21:33

from man project

21:35

365 where

21:37

I would have write it right down my Affirmation

21:41

, my goal affirmation . So let's say it's a

21:43

how it is . This is one of my um

21:45

, one of my it's not a new one , it's

21:47

a very old one , but it's one that's I'm

21:49

starting to speak more out loud and

21:51

it's three goal

21:54

affirmations , six goal

21:56

affirmations in the afternoon and then

21:58

nine in the evening . And let's

22:00

say your goal is I am a residual

22:03

million dollar income earner . You

22:05

write that three times in the beginning of

22:07

the day , three times in the afternoon

22:09

and then three times in the evening , and

22:11

that could be your morning routine at least

22:14

the front part of it and then writing down

22:16

some action steps up , you get there and then

22:18

practicing visualization . It can be so powerful

22:20

. Yeah , I really do attribute my

22:22

morning routine to the

22:25

strength of my mindset as

22:27

I was going through the realizing

22:30

the burnout , addressing

22:33

the burnout and modifying

22:36

my time to Make

22:38

sure that I was still like , enjoying

22:41

life . Because I do travel a lot . Over

22:44

the past six years I've traveled every

22:46

single month , every single month

22:48

, except for one month I missed one and I'm a little

22:51

bit heard about that , but Every

22:53

single month I Don't

22:56

have a lot of time , you know . But

22:58

as a fit online coaching

23:01

, an online coach it

23:04

makes it a little bit easier . I have more

23:06

of a flexible schedule , but you

23:08

still had to get on sales calls , right , like

23:10

I'm working for a time where the calls

23:13

going . So I just made

23:15

sure to affect my schedule and prioritize

23:18

the growth of my business and I

23:20

brought my self-care to the beginning

23:23

of the day .

23:24

So it didn't it ?

23:25

there was no Skipping out because

23:28

I had a sales call in the afternoon or I

23:30

wanted to go out with my friends in the evening . Me

23:33

, my mind and

23:35

my your

23:37

self-care was always at the start of the day

23:39

, and still to this day it is . I don't know

23:41

how anybody does anything

23:44

different Successfully would

23:46

you say you're a digital nomad ? In that case

23:48

, I

23:51

Probably could use that

23:53

title with how much I move around

23:55

, I did

23:57

have a Digital nomad

24:00

.

24:02

Okay , I was in .

24:04

Puerto Rico and saloon and the

24:06

saloon well both was just

24:08

a magical experience . I can't

24:10

wait to go back to the room . I

24:12

haven't been back since then , but I

24:15

was beautiful . I love the

24:18

concept .

24:18

I don't think I've ever done it intentionally

24:21

right , it's just the way things I just

24:23

move around .

24:24

Yeah , and I will say something , and I say

24:26

a lot is like I always want to have a home base

24:28

, because that was that was actually

24:30

how I ended up , or ended that trip

24:32

early because I didn't have a

24:34

home base . I was in between apartments so I was

24:36

like I'm not before I get you know , sign

24:39

another lease , I'm gonna go travel a bit

24:41

, but it

24:43

messed with me a little bit to not feel

24:45

like I had a home base .

24:47

Right , right

24:51

, right , okay , great . So

24:53

now , how are you structured ? You know

24:55

, are you still a solo printer

24:57

or do you have a team that you use

25:00

for , you know , managing

25:02

all these various tasks that

25:04

it takes to run a business .

25:06

So I'm in transition mode to

25:08

from one to the other , because

25:12

I do believe it is impossible

25:14

, and I'm sure maybe there's some people that have successfully

25:17

done it , but I want to stand on this and

25:19

say so

25:22

where I want to grow by

25:24

myself , right , I

25:26

Right now have a team

25:28

of contractors , um

25:31

, but that helped me with

25:33

the parts of my business that

25:35

I don't really care for or are just

25:37

Super time-consuming for

25:39

me , and I do love , you know

25:41

, when you're first starting out

25:43

getting getting that team

25:45

so that you can

25:47

serve your clients , which is what

25:49

we got into this business for anyway

25:51

. Right , but

25:53

now I want to build a

25:56

company where there's a there's

25:59

there's a leadership team and

26:02

I'm helping to really like move

26:04

things along . That's a . That's the transition

26:06

that I'm moving in . So , right , I

26:09

don't know about it , I was air . Maybe I already

26:11

have my first employee , but that's that's

26:14

what I'm working on . Next , it's

26:16

starting to hire team

26:18

teammates really , and

26:21

growing this business or at one of the .

26:23

Yeah , and you

26:25

know your ideal leadership team

26:28

. What kind of Values

26:30

with their body . You know what . What would they

26:32

be like ? What are you dreaming of ?

26:34

This is good . I almost feel like this is a coaching

26:36

session now . Because , I do skip

26:39

this one . You

26:42

let's

26:44

see if I can remember all five . It's

26:48

really like passion and

26:50

excitement . Luxury

26:52

is one of my top

26:55

values . I know it's funny

26:57

, it feels a little special

26:59

, but like moving fast

27:01

, I like to grow fast

27:04

. Mindset work

27:07

, really understanding , like in

27:09

order to be successful at anything , you

27:12

gotta take care of the emotional body

27:14

. I

27:16

think that's . I know there's a fifth one in

27:18

my camera , number one in it . No

27:22

, no problem .

27:23

I'm sorry , I'm gonna

27:25

have . No , no problem , it's just , you know , I'm just always

27:27

interested in , you know the kind of companies

27:29

that people want to build and you know

27:31

what they would

27:33

look like , because I mean

27:36

, it's inspiring for other people

27:38

to hear these stories , right ?

27:40

So that's why I'm saying this . That's a question . Yeah

27:43

, yeah , a lot of the values

27:45

. That a lot of the values

27:48

have to do with not

27:50

just the success that I had

27:52

, like what pushed me

27:54

along , but also

27:56

, you know , the parts

27:59

that almost took me out . And

28:01

what can I do to show

28:04

others how to mitigate

28:06

those situations ?

28:08

Right .

28:09

Because they had , like , I've been a victim of

28:11

life-lifing for a few

28:14

times , but now , after

28:16

going through those experiences , I'm like , okay

28:18

, I understand why I had

28:21

to go through that , so that I can set

28:24

this up for next time

28:26

, as well as teach

28:29

others how to set it up

28:31

in their businesses .

28:33

Right , right , perfect

28:35

. So let's talk about the fitness

28:37

industry in general , and

28:39

particularly the online fitness space . Now

28:41

there is a representation

28:44

problem and

28:46

it's quite but

28:49

you know , things have changed , so so

28:53

, if you can talk me through . Like you know , what

28:56

are you observing in terms

28:58

of on the representation front

29:01

? You know , is there more

29:03

variety ? What are you seeing ? Or

29:05

you know it's just too slow to even notice

29:07

anything .

29:11

So there's a statistic

29:13

that shocked me when I heard it , and

29:16

I'll share why . So

29:19

there's only 10%

29:21

of the health and wellness industry

29:23

are comprised of black women

29:25

. The leaders inside

29:28

that , Wow yeah , that's pretty interesting and

29:30

I was like , really , and

29:32

I'm not gonna lie , it's

29:35

what you see

29:37

, is what you curate . So , like

29:39

my Instagram , my Facebook

29:41

is curated to be black

29:44

, af . Okay , but

29:46

it's just , it's what I love to see

29:48

. I love to see us winning , I love to see us supporting

29:50

each other . I wanna support them . So

29:54

it is . You

29:56

know , I didn't I think I walked

29:58

in an assumption that we were , you know , we were

30:00

in there doing our thing , but

30:03

we're not doing it on the level that

30:06

that is

30:08

at the same level as our education and experience

30:11

, and there's so much we

30:13

said there . There is , you know

30:15

, and I keep calling it , mind trash , but

30:17

there's like systemic mind

30:19

trash that

30:24

we have to overcome . That

30:26

other people get to

30:28

, you know , like they were just raised to

30:30

believe in themselves that way , believe

30:32

in their values . So

30:35

, yeah , there's more than just representation

30:38

, like seeing our faces , but also

30:40

seeing our faces and winning

30:42

, you know , achieving

30:44

new levels of success , however the way you define

30:47

it . You know everybody defines success

30:49

differently but like achieving

30:51

that success and show it

30:54

off . You know , I still

30:56

get people in my DMs that are like

30:58

I didn't even I

31:00

didn't , like I really just wanted

31:02

to meet you . Because I didn't ? I don't see

31:05

black women business coaches

31:07

and I'm like , really Cause I'm

31:09

surrounded by them , right , right

31:12

right . I can't

31:14

wait to be like that , but

31:16

it's really powerful to make

31:19

sure that we are we're

31:21

being of service in that way too , by just

31:23

showing up for others who

31:25

don't have the same

31:27

experiences .

31:28

That we did , sure , sure , you

31:30

know , I thought just occurred to me . I mean , it obviously

31:33

has to do with who owns media , right , because

31:35

there's a little bit of a contradiction

31:38

, because you can't have someone like Shakari

31:40

Richardson coming out and winning Olympics

31:42

if there is no fitness

31:45

in the black community or

31:47

other communities of color . Right , I mean

31:50

there's like there's a mismatch

31:52

there's . Yeah , I don't know

31:54

what your thoughts on that are , but

31:57

to me , I think there's a mismatch to what

31:59

you see on an elite level compared

32:01

to what you see in the mainstream .

32:04

That is so deep I

32:06

got chills . I've

32:08

never thought about it that way , honestly

32:10

, but I used to say this

32:12

too in different like Facebook

32:15

groups where they were

32:17

shocked at how much online

32:19

fitness coaches make , and it's

32:21

really us that are shocked

32:24

by the numbers . But

32:26

I was taught by I'll

32:29

just be blunt and straight with you , chia . I

32:32

was taught by . A white

32:35

woman taught me how

32:37

to create my online fitness coaching

32:39

program my attributes so far

32:41

, but she taught me

32:43

how to create it and launch

32:46

it , and she

32:48

also told me

32:50

how much fitness

32:52

online fitness coaches were making since

32:54

2019 . They were creating

32:57

packages for $1,500

32:59

for 12 weeks .

33:01

Oh my God , Come

33:03

on . What am I doing with my life

33:05

? One

33:10

more time .

33:11

But I was just like what

33:14

it like ? Blown away . And now when I saw

33:16

, and this was 2019 . So

33:18

I'm like we're at 2023

33:21

. And I don't know what the industry

33:23

standard is now . I honestly

33:25

think , now that I've cracked my mind

33:27

, I've seen different things . It's so

33:30

vast , like I know a fitness

33:32

coach who charges $6,000

33:34

for their program . I also know a fitness

33:36

coach that charges $750

33:39

for a fitness coaching program . But like

33:41

we are now breaking

33:43

into this industry , that

33:46

was like was almost

33:48

like , I feel like was walled off to us

33:50

Because you don't know what you don't know

33:53

. And honestly , I'm like nah , sis

33:55

, you paid how

33:58

much for your education . You

34:00

spent how many hours in the gym

34:02

training people . You

34:05

also went through hail

34:08

and back in your own fitness

34:10

journey to achieve the success for yourself

34:13

which , in my opinion , is way harder

34:15

than teaching someone , right

34:19

, right , like it's much

34:21

harder to live in it in yourself . I

34:23

could go on this topic for so long

34:25

, but it's frustrating because

34:27

even when I'm working with

34:29

my clients again that mind-touch

34:32

of asking for the sale

34:34

, pitching , saying your value

34:36

, and then I always tell them

34:38

you got to be able to say your price

34:40

on the call . So

34:42

don't be charging $6,000

34:45

. If you can't even say 2,000 out

34:47

loud , let's baby step our

34:49

way there . But we're getting there

34:51

100% . I get to be

34:53

front and center and watch

34:56

this grow

34:58

in this industry and it's so

35:00

powerful Even for those who look

35:03

like me , not even just being

35:05

a black woman , but

35:07

I've been on my fitness journey for some time

35:09

, and even as fitness coaches

35:12

. When you gain weight , we're

35:14

building a business . You

35:17

start to lose that six pack and

35:20

it's like , oh , I can't post until my

35:22

six pack comes back and I'm like , oh , this

35:24

is what's dope about the online space

35:26

. We get to be vulnerable , we get to be real

35:29

, we get to be intentional and we get

35:31

to tell our story and connect

35:33

with our audiences . Wall around

35:35

powerful and needed .

35:39

Hey there . Before we continue with the episode

35:41

, I have a favor to ask Please

35:43

give Shades and Layers a rating and

35:45

review on your favorite podcast

35:48

listening app , so that others can find

35:50

us and we can continue to

35:52

bring you this wonderful work . Five

35:54

stars would be excellent , thank

35:56

you , and now back to the episode

35:59

. This is Shades and Layers . My

36:01

guest today is Stephanie Julia Moton

36:03

, a business coach for online fitness

36:06

entrepreneurs and founder of

36:08

Catching Flights and Fitness , as well

36:10

as P3 . As always , this

36:12

is the part where we go into

36:14

our guest's backstory and

36:16

we also do a quick round of Shades

36:18

and Layers rapid fire . So here

36:20

we go . Let's talk

36:23

about you , and you

36:25

already mentioned that you know being

36:27

working for Homeland

36:30

Security was

36:32

one of your career dreams since

36:34

high school . So back

36:36

then , what were the other things

36:39

that you were dreaming about ? You

36:41

know the very influential moments

36:43

in your life that still

36:45

stand out to this day and have

36:47

kind of informed how you turned out and carry

36:50

yourself in the world .

36:51

So the

36:54

moment that it's not

36:56

even a moment . It's a serious statement . It's

36:58

one statement that I said to myself

37:01

over and over again , and I'm

37:03

not I actually don't remember

37:05

where it came from , but

37:09

so my real last , my last name

37:11

on social media is Julia

37:13

, which is actually my middle name . It's

37:16

not like I'm trying to hide my last name . Well , when I was

37:18

working for Homeland Security Investigations I

37:20

was , but now everybody

37:23

knows me as Stephanie Julia

37:25

, so that's it . But my real

37:27

last name is Moton , and

37:30

I used to say growing

37:32

up I'm a Moton

37:34

, everything I touch turns the gold . And

37:36

I was so serious about it . Like

37:40

imagine this Everything

37:42

I touch turns the gold . I'm a Moton .

37:45

And I was just like , like nail , nail play

37:47

.

37:49

I need that energy . Come back

37:51

, little stuff .

37:51

Right , right .

37:55

So it's . It's translated into

37:57

the confidence that I need

37:59

in order to be of service

38:02

in the way that I want to be of service

38:04

Because , like

38:06

, as I'm growing my business , as I'm

38:08

expanding and stretching , I

38:10

go through the same things that my clients

38:12

go through . I have the same mind trash . I'm

38:15

just that you know I might be at a different level

38:17

, but the practices that

38:19

I've , that I've made

38:21

now need to be strengthened

38:23

as I grow up . We're

38:25

just learning layers . That

38:28

was my very first layer and

38:31

it was a very powerful one , and

38:34

it's something that I remind myself

38:36

of a lot more lately these

38:39

days .

38:39

Perfect . And then , if you had to

38:41

sum up your life in a written memoir

38:44

, what would it be called and why ?

38:46

So I didn't think about the whole life

38:49

, but always a

38:51

VIP . Oh yeah , that's

38:53

live . Yes , that is

38:55

. That is that's the title that I'm living

38:58

right now . And

39:00

if I was to , you know

39:02

, even bring it back to like past experiences

39:05

, it would just be

39:07

a reminder

39:09

like , hey , you know you're always a VIP

39:11

, right . And then I'll be like you're right

39:13

, but

39:17

now , more like in 2023

39:19

, I'm going to step into that vibe left

39:21

and right , and it's

39:24

, it's a , it's a powerful vibe to walk

39:26

in .

39:26

That's all I think , yeah , yeah . And

39:29

if you had to turn that memoir into a

39:31

movie , who would you pick for the lead

39:33

actress ? Jill Scott ? Yeah

39:36

, of course . Oh

39:40

, that's my , I see it . Yes , everything

39:46

, yes , the curls , yeah , yeah

39:49

, yes , yes , yes , my

39:51

girl , oh yeah , excellent

39:53

, excellent . And

39:55

if you had to invite one

39:58

famous black woman , living or dead

40:00

, to dinner tonight

40:02

, who would it be ?

40:04

So I bounce

40:06

back on two people , but they both

40:09

mean the same to me . So

40:11

, uh , madam CJ Walker

40:14

, the first woman

40:17

to become a millionaire who just

40:19

happens to also be a black woman as well

40:21

Um , and

40:23

then the person who made

40:25

me really understand

40:28

what she did for

40:30

us and what , like , I almost feel

40:32

like I was introduced to studying

40:35

her . Um , she's , uh

40:37

, her name's Rachel Rogers , and

40:39

she wrote the book we should all be

40:41

millionaires . So I

40:44

know he said one person , but I'm like

40:46

if I could put them into

40:48

one spirit yeah , that's

40:52

who I was I'd be like can I just

40:54

have all y'all here ? Thank

40:56

you , excellent .

40:57

Yeah , oh , wonderful . Yeah

41:00

, I like this , I like this

41:02

. So when

41:04

? If people want to be your client

41:06

, where can they find you ?

41:10

Um , um , they can always find it . Like I always

41:12

say , my DMs are always open on

41:14

Instagram . You can go to

41:17

the Stephanie Julia , Stephanie

41:20

with an F ? Um and

41:22

hit me up on Instagram . Please

41:24

let me know that you heard

41:26

me on shades and layers , Um

41:29

, and then you can go

41:31

to grow your online fit bizcom

41:34

slash podcast On

41:37

there . I have a free training

41:39

that goes through the

41:41

blueprint , the steps on

41:44

how I created cats , whites

41:46

and fitness , launched it and

41:48

did 15 K , my first launch Um

41:51

. I outlined those steps in that training Brilliant

41:53

.

41:54

Wonderful . Thank you so much for this

41:56

and for your generous spirit

41:58

. Uh , I'm sure great

42:01

things are yet to come and

42:03

also I have to wish you congratulations

42:05

on going solo .

42:08

Thank you so much . I will never get old

42:10

or never get tired of hearing that Okay

42:12

.

42:14

And that is all from me this time around

42:16

. Thank you , stephanie , for being so

42:18

generous with your story , wishing

42:21

you all the best and looking forward

42:23

to seeing what you do next . Thank

42:25

you also for listening . I've linked

42:27

to Stephanie's socials in the show notes

42:30

, so do take a moment to check them

42:32

out . And also , if you

42:34

liked this episode , please share

42:36

it with a friend . I'm good , jonas

42:38

, cosanna Richie , and until

42:40

next time , please do take

42:42

good care .