Pricing conveys value. If a potential client is wondering if they’re going to get bombarded with upgrade offers once they sign up, they won’t sign up. Being underpriced can and does hurt you.

When your price reflects the value of the service or package, your clients can trust that they’ll get what they’re paying for.

But how do you know when your price reflects your value?

On today’s episode I’m excited to have badass business owner and former business coach of mine, Iman Khan.

Iman and his wife Afrin own Red Elephant Inc, where they are on a mission to empower people to empower others to make real change in the world by finding their platform and voice.

I’ve known Iman and Afrin for nearly 10 years, from back when they still lived in New York and their events were one of the places I turned to most to find MY voice.

When they were building their business and honing their system, Iman and Afrin tweaked and tested and tweaked again until they found what works consistently, and that includes pricing.

And while their core system hasn’t changed, those adjustments, tweaks and pivots have been more key than ever for them in the last year as their business moved from live events to online with hundreds and hundreds of Zoom rooms.

They definitely succeeded, and today Iman is going to share some of the strategies they used to make online events engaging, entertaining and most importantly, impactful.

Tune into this episode to hear:

• How reviving and restructuring the delivery of older programs helped Red Elephant pivot quickly when the world shifted online

• How their network pushed their business to evolve from producing events to teaching entrepreneurs how to sell from the stage and run their own events

• How tweaking and testing led to a system that works, and why they don’t mess with it now that it does

• What makes in-person, multi-day events worth the investment of time, energy and the costs of hosting

Learn more about Iman:

• Red Elephant Inc
• Instagram: @RedElephantInc
• Facebook: @RedElephantInc

Learn more about Pia:

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course
• Start reading the first chapter of my book
• Piasilva.com

Resources:

The Landmark Forum