Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Tanya Moushi of Moushi & Co. to talk about solopreneurship executive coaching. Moushi discusses her experience as a solopreneur and starting her own coaching business and why this business model works for her personally.

She divulges about the importance of being empathetic in business, common missteps and oversights, and what criteria she considers when helping a business find its purpose and how it can improve.  

She also discusses her GECKO model–gratitude, empathy, care, kindness, optimism, which is a framework that a business can use to be good. It helps instill virtues and shapes culture within a company and influences impact on stakeholders, employees, customers, shareholders and the community. “All of these things that would make you a good human, make you a great business,” said Moushi. Tune in for more.