Breaking out of "sports entertainment" and into the mainstream has been the goal of wrestlers for decades, but only a select few have every successfully crossed over into the broader public consciousness. There is a clear divide between "wrestling star" and "mainstream celebrity", but it can be transcended with a careful, strategic approach to making the transition. We break down attempts to make the move throughout history and try to understand why The Rock could survive The Tooth Fairy but Hulk Hogan couldn't survive Santa With Muscles​​​​​​​.