World Wrestling Entertainment, Incorporated is a publicly-traded corporation worth approximately $2.5 billion. It is one of the largest companies in a global industry, boasting a surprisingly diverse set of revenue streams and one of the most innovative and important media technology services of the last decade. It cannot be overstated: wrestling is a business first and foremost, and the first objective of its leading promoters is and always has been to make money. This week, we dive deep on how that money is made - by promotions in general, and specifically by WWE. We also touch on a number of related issues, including talent compensation, labor market dynamics, and how business practices best suited to the carny circuit have been folded into a modern media empire.