“It still feels like a miracle to me. How I was able to do something I never thought I could do. It’s so important to connect back to moments like that when facing something difficult.”

Justin Wolf started New Brew, a euphoric seltzer, about a year ago after leaving alcohol behind in October 2021. Despite looking like a well-adjusted human with a successful career and marriage, Justin was hiding a dirty little secret (or so he thought). An ultimatum and the healing power of psychedelic drugs led him to find freedom from alcohol and create his own sober•ish journey.  After years of traditional treatment from therapy to pharmaceuticals it was when he developed his own tool kit of support that he was able to truly step into his version of sobriety. 

He shares about the importance of finding your baseline without any substance, including coffee, to know what it feels like to just operate as you and the power of showing yourself “I’m okay when I have nothing in my system.”

We discuss how just because people don’t want to drink alcohol doesn’t necessarily mean they don’t want to partake in an altering activity, it’s just the booze that is destructive for them.   We talk about how important it is for young kids to know what alcohol really does to your body and mind as so much development is going on during the times that kids are taught alcohol is cool.

This is such an important conversation as we are in a time where there are so many healing modalities outside of what we have traditionally thought of. I am so grateful for people like Justin and his team who are disrupting the booze industry and I could not be more in their corner. Check out New Brew at www.drinknewbrew.com.

About Sober•ish Uprising 

At Sober•ish Uprising we find freedom from alcohol on our own terms. Founded by Holly Krivokapich, a former heavy drinker who started a sober•ish uprising of her own and everything changed, we know it's not about saying no to the drink but saying yes to you. Holly works with 40ish, personal development junkies who are ready to put their sober curiosity into action, making it their next power move, and doing so with all the fun and none of the dread. Through our podcast, 1:1 coaching and her signature program The Sober•ish Experiment, we support those to create and live their own sober•ish journey. 

www.soberishuprising.com 

JUSTIN WOLF, CEO & CO-FOUNDER OF NEW BREW

Justin Wolf started New Brew after being frustrated by all the non-alc and "functional beverage" options that didn't live up to their claims. While traveling in Mexico, he experienced the transformative benefits of Kava Root and Kratom Leaf, and set out with his two brothers to create a RTD beverage for California Sober and health conscious individuals like him. Before starting New Brew, Justin spent five years leading Global Partnerships at Google and launched Drip Drop, an electrolyte powder hydration supplement that is now sold at pharmacies across the US. Throughout his career, Justin has been an early investor and advisor in the psychedelic medicine space.  Now, along with his two brothers, Justin is on a mission to give consumers better alternatives to alcohol, and educate people about the transformative benefits of plants.www.drinknewbrew.com

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