This week’s Rock Star Panel: Nicole Salla of Kiddie Academy, Thomas Scott of Home Run Franchises, and Ali Kraus of Benetrends.

We’ll discuss the power a well-told story to build trust and authenticity. Each of our panelists will share their own “WHY” and how you can find yours. Plus:The marketer as the steward of the brand who keeps the torch litPersonalizing your brand and branding your personThe tactical shift for Franchises to Conversational Marketing from form-fills and chat botsThe future of storytelling: short form vertical videoAnd remember, there are no boring brands ... just bad storytellers!

Thanks to Hughes, AnswerConnect, and Serviceminder.

BIG shout outs today to some of our favorite franchise storytellers including BIGGBY Coffee, The IFA, and Franchise Update Media. See you in Atlanta at #FLDC!