Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence.

Get actionable tactics to leverage social media to propel your leadership and B2B growth. 

The key moments in this episode are:
00:00 Kicking Off with 90s Hip Hop Vibes
01:23 The Power of LinkedIn for Business Leaders
02:22 Addressing Skepticism Towards Social Media Presence
04:27 The Importance of Social Media Presence in Leadership
08:06 Choosing the Right Platform and Strategy for Social Media Success
15:17 The Role of Content and Authenticity in Social Media
25:59 Embracing Long-Form Content: Podcasts and YouTube
30:35 Final Thoughts and Actionable Tips

Connect with Katie Brinkley on LinkedIn -  https://www.linkedin.com/in/katiebrinkley/

Grab your copy of The Social Shift at - www.katiebrinkley.com/book

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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