John Espirian | Genetically Modified Marketing with the author of Content DNA
John Espirian | Genetically Modified Marketing with the author of Content DNA
John Espirian | Genetically Modified Marketing with the author of Content DNA
In this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform.
John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.
John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.
Find John at espirian.co.uk or on LinkedIn.
Want to know more about John? Check out his 20 things about me article on LinkedIn.
It contains 19 truths and 1 lie.
John's book recommendation is 'Known' by Mark Schaefer.
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From The Podcast
Podfluence
Podfluence is the show for business coaches who are aiming to grow their reach and recognition by mastering the methodologies to maximise the impact of your presentations. More and more coaches are realising that podcasts are one of the best ways to develop your personal brand, become a trusted voice and generate organic lead flow through strategic investment of time and energy.Relationship marketing is here to stay and there are few better ways to build relationships with your perfect future clients & customers than being on podcasts as a guest or starting your own podcast. Lots of people can tell you how to start a show, a few can show you how to grow a show but hardly anyone out there is showing you how you can become known as a key person of influence in your area of expertise by going on the right shows and by showing up in the right ways.Just as public speaking can increase your credibility and professional image, it all depends on being able to present yourself well, deliver messages with clarity, confidence and charisma as well as being able to keep people entertained and engaged whilst you have their ears. Few other formats have your voice going directly into the ears of most of your listeners the way podcasts do and the ability to have longer form conversations that allow people to better know you and understand how you can help them solve specific problems.Join me week by week as I share my own experience and expertise as well as those of other experts and valued voices who are maximising their impact through the medium of podcasts. You're invited to join the Podfluencers Facebook group https://www.facebook.com/mrpodfluence and to subscribe to the Podfluencer Weekly Newsletter on LinkedIn https://www.linkedin.com/newsletters/podfluencer-weekly-6882642444815519744/.Join Podchaser to...
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